Sunday 16 June 2013

150!

One of the most important things that we do as business owners is getting and then keeping customers.  In fact it is so important that it really should be the first thing we do every single (business) day.

And it doesn’t matter what you do or what you are: accountant, solicitor, plumber, web designer, copywriter, cake maker, garage owner, driving school, because in effect you are a marketing company for your product or service, and unless you market your business the simple truth is that you won’t have a business.  It really doesn’t matter how good you are at what it is that you do because unless people know, and a good number of people at that, you will go hungry.

Now the great thing about being a member of BNI is that you are marketing your business at the very minimum once a week and that you have your fellow members helping you.  But my question is, are you one of the 87% of chapter members missing out on a massive business opportunity?

Most successful entrepreneurs will tell you that their ‘list’ (their database) is their most priceless business asset.  Buildings, plant, stock, even staff, can be replaced, but lose your database and your business is pretty much dead.  The amazing thing is that most small businesses don’t have a database and those that do rarely use it.

Now building a useful database will take time: people that you have, and can build, a relationship with.  But, here is the crazy thing, most BNI chapters have three visitors a week, and most chapter members have no idea who they are.  150 business owners a year that every member has a relationship with, however small, that could be put on to a database and kept in contact with.

Then over time a relationship has the chance to grow and you never know where that might lead.


Don’t forget – BNI is all about farming.

Friday 14 June 2013

Let's meet Face to Face!

BNI Build a Better Business Conference 2013

Don't know if you have heard but Dr Ivan Misner, the Founder of BNI, is coming to the UK in October and you can see him at three special conferences.

Monday 7th in Bolton
Wednesday 9th in Co, Kildare
Friday 11th in London - Hammersmith

Book by 30th June and save a massive 50% on the ticket price.

Full details here: www.bni.co.uk/babb

And the great thing about these events is that you can invite your friends as they are open to all.

Have you seen Ivan?

Your chance to win a FREE ticket!

Wear your Ivan mask in the strangest place you can think of, snap a photo, and send to: helena@eurobni.com or Tweet to @BNI_National using #whereisivan.

For full details have a look here: http://www.bni.co.uk/whereisivan

Have fun!


Wednesday 5 June 2013

BNI: One Bite at a Time

This is what the Founder of BNI Ivan Misner said in his foreword for my book 'BNI: One Bite at a Time'.

"BNI: One Bite at a Time is an invaluable, easy-to-read handbook on how to approach BNI membership for truly powerful results. Filled with practical and fresh nuggets of wisdom, tips, ideas, and strategies that are essential for BNI members worldwide in maximizing their return on investment from BNI membership, this book should be in every BNI member's library as a go-to informational resource and it is especially essential for those filling the role of Education Coordinator in their BNI chapter."

Well having sold 600 copies of my book I've run out of printed copies and instead of reprinting, as everyone seems to have an ipad, Kindle, Smartphone, or similar, I've decided to go digital.

So, 'BNI: One Bite at a Time' is now available on Amazon; and I have to say getting some wonderful reviews.



http://www.amazon.co.uk/BNI-One-Bite-Time-ebook/dp/B00D1708W4/ref=sr_1_1?ie=UTF8&qid=1369737674&sr=8-1&keywords=bni%3A+one+bite+at+a+time+kindle#_