Most members will know that you should be specific in your
60 Seconds. Not just to the exact person or company that you are looking for
but also to what single product or service you are offering.
Your 60 Seconds shouldn’t cover everything you do but
instead should focus on just one thing. The trouble is that many members can’t
get away from thinking that if they miss out something they do, they may miss a
sale. However, what I can tell you is that by trying to cover everything you
will miss out on business. And what’s more you can prove it. Yes - you! Not me.
After your next meeting, no cheating here (suddenly start
taking lots of notes), write down everything that people ask for and do. I bet
you can’t. But on the other hand, whereas you won’t remember more than two or
three things out of a whole list of what someone does, you will remember the
one thing that a member does.
You can also do the maths. Say you have 30 members in your
chapter and you all include five things you do in your 60 Seconds. That’s a
staggering 150 things you would have to listen to and remember. Be honest, do
you really think that’s a great idea?
But how about this for an even better idea?
It came to me after attending a meeting recently. I had been
chatting with someone during open networking and then when it got to their turn
to give their 60 Seconds they talked about something completely different. And
I mean really different. I was now confused about what they did. Result? I sort
of forgot them.
So, my idea. How about making your whole meeting about just
one thing? Have your 60 Seconds as the icing on the (your) cake. You chat about
your one product/service in open networking and then your 60 Seconds is the
punchline. Imagine just how effective that could be. One meeting; one message.
Why not give it a try and see what results you get? And
please do let me know.
