Wednesday 20 April 2022

How to get more referrals…

 It doesn’t matter who you are, or how many referrals you receive, because getting some more would be very useful. Plus, if you are unlucky, and don’t get the number of referrals that you would like, then this would be amazing.

Now before you think, he’s going to say, ‘You've got to do lots more work’, let me stop you, because you don’t.

You have to do a little, but small changes can make a large difference to the number of referrals you get.

Just imagine improving by just 10% on the things you already do, what effect that would have combined in total. It would be massive.

Here are a few things to think about: attendance, 60 Seconds, your Feature Presentation, referrals given, visitors, workshops, One-2-Ones, testimonials, social events, your Power Team - for starters.

Just a small improvement on all of those, would have a very visible result overall. More referrals.


One of the things that you could do is to update your BNI Chapter website; certainly your part of it. What’s your presentation like on it?

I looked at some BNI Surrey chapter websites last week and many members could do a little more. In fact some members could even make a start!

More than one member, not only didn’t have a photograph of themselves, but worse still, had no copy at all. This will mean that they are losing referrals.

Trust me, it’s a fact.

This one thing will take just a few minutes. Add a photo and some text. Talk about how you help people, not about you. Try to avoid using, ‘I ….’

Doing this will improve your referral rate, as over the years I have meet many people who have ‘passed on’ when they have found a member with very little info about themselves on their BNI website.

Make a start now – it will only take a few minutes. And, you will be one step toward a better referral rate.