If your chapter doesn’t get its members to introduce
their visitors it is missing a trick; a very large trick!
You see there are three great reasons why a member should
introduce the person they have invited to your chapter.
1) It gives
added importance to bringing a visitor and also gives the visitor a lovely
introduction.
2) It gives
special recognition to the member who has brought the visitor along in front of
the chapter.
3) And, this is
really important, it has a hidden element to it.
What’s this hidden element?
Well let’s consider two possible introductions of the
visitor. The first, ‘I would like to introduce Sarah, we met in the pub last
night and as she is looking for more business, I suggested she came along this morning.’
And second, ‘I would like to introduce Sarah, we have been friends for over 10
years now, and I’ve lost count of the number of times she has helped me and my
business.’
These introductions are valuable for two reasons and both
are useful for the members and Membership Committee alike. The first tells
everyone that you know nothing about Sarah, so you know nothing about her or
how well she runs her business. Whereas the second is a wonderful reference and
your members know that they would be safe in using her services.
The introductions are also extremely useful to the
Membership Committee should she apply to join your chapter as, in the first
example, they would have to spend more time following up on references and
researching her business details.
So, I strongly recommend that if your chapter doesn’t
already let members introduce their visitors that they do so very soon.
