Follow your money!

30/3/08

Where to find visitors is a constant question I hear amongst members. Now I’m not going to tell you that finding visitors is easy, but neither do I believe that finding visitors is as hard as a lot of members think.

However, I do believe that a great many members chase the same potential visitors without success, so how about this for an idea? Follow your money.

So what do I mean by that? Well, where do you get and, more importantly, where do you spend your money? Take the last six months for example: where have you been spending your money? – business and personal. Have a look through your purchase ledger, invoices or your cheque book at home and see who you have paid and for what.

These people are your own personal visitor list, no one else has this exact list. And the best thing about this list is that you know all the people on it and how good they are at their job. You already have a relationship with them and so calling them is easy and what’s more they will be happy to talk to you.

Tell them how happy you were with their work, ask them if they are looking for more business and ask them to your chapter.

So if you are stuck for ideas of where to find your next visitor, give this a try and I promise that you will be surprised at the results!