Mine's an Aston Martin!

14/10/08

I often liken BNI to a car: in fact in two different ways.

The first, is simply that BNI is a vehicle for 'Word of Mouth' marketing and as with cars there are many such organisations around.It just so happens that, like BNI, Aston Martin is the best! Okay, some of you may disagree and say Ferrari, but I think I make my point!

The second way I use the comparison is when people say BNI is not working for them.

I've got my brand new, shiny Aston Martin in Tungsten Silver. The engine is perfect, the interior spotless, it has a full tank of fuel. I'm free to use it exactly as I please.

But, say I forget to put any fuel in it and I run out of petrol - do I blame Aston Martin? Or, maybe I miss the odd service and that beautiful engine begins to run rough - do I blame Aston Martin? Maybe, worse still, I'm not too careful with it and I scrape its beautiful bodywork - do I blame Aston Martin? No, no and no! Not ever!

When I'm told that BNI is not working for someone I tell my little story and say that BNI is not to blame. BNI have supplied a brilliant package but as a member you have to supply the fuel, to service it, and give it the care it deserves.

So, before you say that BNI is not working for you, please check to see if you are looking after your investment. Are you making the most of each meeting? Are you doing One2Ones? Have you attended all of the workshops at least once? And finally, have you asked your BNI Director for help?