Do you press the button?

11/3/12

I was listening to Radio 5 Live one afternoon in the car recently and the programme on was where listeners could call in and have a bit of a rant. Members of the public explained what really annoyed them and then the presenters gave them a score: top score being the Rant of the Week!

Well, one guy explained how he couldn’t understand why people had to press buttons that he had obviously already pressed. It was quite funny really. He gave a couple of examples: waiting for a lift and at road crossing traffic lights. I have to say it amazes me when people press the button at road crossings even when there is no traffic to be seen.

But, as always, it got me thinking. And, I guess that is the point here – no thinking! Most people are programmed to press a button if they want something without thinking. And, it’s not just buttons, we all do hundreds of things every day without a moment's thought.

So, what do you do in your business, within your chapter, without thinking? Or, more importantly, what don’t you do because it would mean having to think differently?

In my last blog I wrote about spending five minutes a day to grow your business. Now I bet most of you haven’t. Why? Well, it’s not because you are lazy or don’t want to. It’s because it’s not automatic as yet. The big question is how long does it take for something to become automatic? And, like most things there is no hard and fast answer. Research shows that it can be anything from one to eight months and I bet it has a great deal to do with what sort of person you are, how old you are, but, bottom line, how much you really want to do it.

My bet is that you really want to grow your business. but that marketing your business everyday is not automatic. So, how about trying this? Write in your diary, right now, ‘Marketing’ every day for the next month. Try to make it in the morning around the same time, the earlier the better.

By the end of the month it should be becoming automatic and not something that you do in response to a note in your diary: well, that’s if you really want to that is!

Please let me know how you get on.