A ‘Referral to Look For’ sheet is a list of chapter members,
along with their category, contact details, and a space to write notes about
the referrals they are looking for.
The best I have seen are colour coded (Power Teams), have photographs of
the members, Leadership Team details, workshop dates, Top 5 Categories,
Director details, birthdays, and are branded. Anything is possible if there is a great graphic designer in
the chapter.
However, the single most useful thing is the space to write
down exactly what each member is looking for. Exactly how you can help them. Nothing is forgotten.
And, it makes finding referrals, helping people, so much easier. Nevertheless, there is one very
important point here, and it was bought home to me at a recent chapter visit I
made: members must give you something to write down.
As a director I try very hard to write something for every
member, but at this meeting after the 60 Seconds I had six blank spaces and
others had been hard to fill. The
members concerned had told me what they did, but that was already on the sheet.
What they hadn’t done was add anything - something to help me find them
referrals.
This is where as a member we have to do the hard work if we
are to be super successful and get more referrals. We need to provide something useful that our fellow members
can write down, something that will help them to find us referrals.
So, have a look at your next 60 Seconds and be hard on
yourself. Does it tell people
anything they didn’t know before?
Does it help them? Does it
tell them the exact type of business that you are looking for? If not, write it again, and help your
fellow members help you.
