Does your 60 Seconds say anything?

Hopefully all of our chapters use ‘Referral to Look For’ sheets.  But, just in case yours doesn’t, (and if they don’t I highly recommend they do), I will explain what such a sheet is in its most basic form.

A ‘Referral to Look For’ sheet is a list of chapter members, along with their category, contact details, and a space to write notes about the referrals they are looking for.  The best I have seen are colour coded (Power Teams), have photographs of the members, Leadership Team details, workshop dates, Top 5 Categories, Director details, birthdays, and are branded.  Anything is possible if there is a great graphic designer in the chapter.

However, the single most useful thing is the space to write down exactly what each member is looking for.  Exactly how you can help them.  Nothing is forgotten.  And, it makes finding referrals, helping people, so much easier.  Nevertheless, there is one very important point here, and it was bought home to me at a recent chapter visit I made: members must give you something to write down.

As a director I try very hard to write something for every member, but at this meeting after the 60 Seconds I had six blank spaces and others had been hard to fill.  The members concerned had told me what they did, but that was already on the sheet. What they hadn’t done was add anything - something to help me find them referrals.

This is where as a member we have to do the hard work if we are to be super successful and get more referrals.  We need to provide something useful that our fellow members can write down, something that will help them to find us referrals.

So, have a look at your next 60 Seconds and be hard on yourself.  Does it tell people anything they didn’t know before?  Does it help them?  Does it tell them the exact type of business that you are looking for?  If not, write it again, and help your fellow members help you.