What’s the point of email?

I sometimes wonder why some members have an email address.  After all, what is the point of having an email address if you aren’t going to check it or, worse still, answer it.

Now as a business mentor I’m the first to say that you mustn’t be ruled by your email, but there is a big difference to being a slave to your email box and not looking at it at all.

Over the last two days I have sent three emails to three different members with the potential of work.  One is a definite job.  But I’ve not heard back from any of them.

Now it’s possible that an email hasn’t been delivered; but all three?  And of course I could pick up the phone and call them.  Often far better than an email or text in fact.  But that’s not the point.  Especially when I’ve been told by someone who knows one of the members that he never answers his emails.

So I guess that’s my point.  If you don’t want to communicate by email, don’t publish your email address.  And, if you do publish your email address, you have to appreciate that people will use it, and you will need to check your inbox and answer any emails.  Because, believe me, you will be losing business and maybe, in the long term, even customers.

Rant over.  I’m going to check my inbox!