Sometimes I
meet people and I wonder would they dress as they do, say what they do, act as
they do, if their dream client were in the room.
Now I’m not
saying that we shouldn’t ever relax, or spend our whole lives pretending, but
when we are working we are – well working!
And, if we are working, shouldn’t we doing our best all of the time and
not just when in sight of our best client, or prospective best client?
It’s pretty
much the same in all sorts of things. Just think of all the effort we all put
into a first date! We shower, brush our
hair, wear our best clothes, arrive early, and, of course, are on our best
behaviour. But, can we say the same a
few months down the line? What’s more,
it’s just the same when we go to an important meeting: our heart beats just as
fast as on that first date.
When we get
a new car, we lovingly wash and wax it, take care where we park it, don’t let
our children eat in it. But, a few
months down the road …
It’s just human
nature. But, if we want to meet your
dream client, and more importantly to do business with them, we need to be
thinking about them all of the time.
Now often
when networking, some of the people I meet haven’t considered that they might
just meet their dream client. Worse,
that if they did, they might just miss the opportunity because they weren’t
prepared; they hadn’t made the effort to be at their best.
So, next
time you go to a networking event, to a business breakfast, to a business
meeting, in fact just to work, prepare as if you are going to meet your dream
client. If you do, you never know, you
might just meet them!
