American Pickers

I have to say that I rather like this programme. Mike and Frank are amazing and Danielle is more than good in finding them leads and referrals. I’ve even got a friend (who lives in Whitton – just down the road from me) who has visited their shop in Nashville and purchased an item.

They find some incredible objects: lots of motorbikes, cars, toys, paintings, guitars, and often things from sheds that haven’t been opened for years and years.

Well I was watching it yesterday and they were taking about how stuff was found. The things came from all sorts of places, plus auctions, car boot sales and lots by word-of-mouth.

That’s why, word-of-mouth is very important for us in BNI; as it’s all about knowing what members would like and letting others know about whatever it is - recommending each other. And, often it leads to amazing things, and remarkable business, being found.

So, if you haven’t done it already, how about this week making a list of your fellow members and against each name, writing down something special they are looking for and why.

For example: not Martin – accountant. But instead – Martin loves helping film location people to make the right moves going forward.

Of course this could require a One-2-One, or at least a phone call, but I promise you, would be really worthwhile long-term. And, a great deal of fun!

150 Prospective Customers!

 I was talking to a friend of mine recently about them finding new customers and I asked them what it would take to find 150 to talk to. How long it would take, how much effort it would be and how much it would cost them? Not just money but the time lost, doing what they liked best, working on the good parts of their business.

The answer was that they didn’t know and, in fact, that they doubted that it would ever happen.

But, by being a member of BNI, meeting 150 new prospective customers every year is easy; well it can be!

Just imagine what 150 different people listening to you about your business every year might do for your business. I know many people where the results for them have been outstanding.

So, why does this often not happen? The answer is, not having three visitors at your chapter every week; because in a year, if the chapter did, that would be 150 prospective new customers.

Now I know chapters that often don’t have any visitors in a week. I also know members that have not brought a visitor in over a year. I find both of these things hard to understand.

And, I’ll tell you why. Most of us have a business to grow; we are members of BNI to help us grow our business. We are asked by BNI to bring visitors and they give us training to help us. But many members still don’t bring visitors.

Here is a little bit of maths for you. If you are in a chapter of 38 members and each member brings four visitors a year, the chapter will get 150 visitors per year.

Now, as an individual member, you find four prospective new customers, but if every member does it, you get to sell to 150 prospective new customers.

Now, I don’t know about you, but I want to grow my business, and finding four prospective new customers is far easier that finding 150 myself.

So, who are you going to invite this week? You will get more new customers and more referrals if you do. Make it fun.

10 Minutes of Fun!

 Sounds good doesn’t it, but it does involve a little hard, physical work.

I was chatting recently with a Personal Trainer, who’s pretty much closed for business at the moment. But, she is doing lots to make sure that her business is not only better, but ready for training sessions when the lights go green and lockdown ends!

One thing she is doing is making a 10-minute training video. It’s aimed to not only keep people fit but also for them to have some fun. A real bounce! She suggests that you do it every day because it will relax you and help make the whole day better. One of my other friends actually works out, at 8.30 every morning, and it energises their day.

But, as far as her business goes, it’s even better than that, because it will be sent to every one of her customers and friends. Many of whom I’m sure will thank her for it. But, also she is going to ask them, if they enjoy the workout, if they would send it to three of their friends.

I asked her how many people she was sending it to and her answer was 43. Now not only is that fun for them but business-wise it could be a real winner. Imagine if people that are not already one of her customers, really find it stimulating; maybe they will become a new customer? But imagine if those 43 people each sent it to three of their friends; that would be another 129 people.

Now that really makes you think about the possible number of prospective customers she could have when the lights go green!

So, what could you make a 10 minute video about? Why not do it today!

Zoom, Zoom Two!

We have been having Zoom meetings for around nine months now and it looks like many more months of them are to come. Our current Leadership Team could well do a whole year without sitting with the chapter, all together, in our normal venue (a lovely golf club). I have to say that I think that is sad.

However, a lot has also been learnt for us as individuals. For example: many people have discovered that meetings can be shorter and at the same time, more productive. They have also discovered that you save a great deal of time by not having to go long distances to places. But, as one of my friends has discovered, it can also lead to not receiving as much work, as random meets and conversations are less likely to come up.

There is also the ‘on/off situation’. I expect you have noticed this in a meeting; someone is with you and then they aren’t. Their connection has failed, for some unknown reason. Then, of course, their voice might disappear or they sound like they are in outer-space.

Now, with more months to come, the technical problem I think could be looked at, if for nothing else, but to improve a person’s thinking (sanity).

Another of my friends has this very problem and they cannot stand it. Their meetings could well come to an end. You see the difficulty is that the issue could be one of many things or a combination of the whole lot. So, where do there start?

And, that’s where we as members of BNI can help. As a Utility Warehouse Partner, for example, I can help with broadband, supply a modern router, and check the wireless channel (and some other stuff). Of course hardware might need looking at, so an IT member is perfect for advice and any new kit.

One of my friends, with his children now learning from home, had a problem with getting everyone on the web at the same time. A Mesh system (click photo to see it) solved his problem. Then there is sound and vision; a good camera could be the answer here.

So, with what looks like many months of online meetings to come, if you are having problems, I would suggest passing a few referrals to members that can help solve your problem today. And, of course, chat to friends who are also having these problems. You might just be able to give them help.

Printinc

 ‘If you can think it…We can ink it’.

I’ve just been looking at the new website of Printinc: the printers in BNI Elmbridge run by Carolyn and her husband Ian.

It’s a lovely new design with a really good first page. It has everything there: telephone number, email address, what they can do for people (including their primary purpose – which is to serve their customers) and the opportunity to get a quote. You can also see recent work they have done and customer testimonials. There is everything you need as a new prospective customer and, without doubt, it will increase the number of people contacting Carolyn.

For Printinc it’s perfect, but it’s also great for Owen Carr the web designer, as he has put together a wonderful new site for Carolyn (and I’m sure other people were involved). However, it can go much further than that.

Now, for the moment, let’s just think about me. I’m looking at the first page right now, I love it, but what does that mean? Well, one I’m writing about it, but more importantly, I will be sending it on to people I know, to show them what Printinc can do for them. So, just imagine the result, if the 37 members in the BNI Elmbridge did the same. Carolyn’s referrals would increase even more.

However, it can go far further than this. I’ve looked at members' sites and discovered things I didn’t know about them; so the possibility of referrals to them increased.

So, I have a question to you (yes, you). Have you looked fully at the website of every member in your chapter? If not, then I recommend you do. The result? You will get the opportunity to give more referrals, but it goes further than that; imagine what might happen to the referrals you receive if every member in your chapter studied your website as well!

Why not start looking today?

90 Minutes!

 

I had a One-2-One with a member this week which was very interesting.

During BNI training it is suggested that we all put in our diary one hour for BNI every week with the focus solely on BNI activity. Sadly for them, many members don’t have an extra hour free, so lose out on what they could gain.

At the moment most of our meetings are via Zoom, which means that there are some disadvantages but also some advantages. In fact, in the future there may be some Zoom-only Chapters formed.

Anyway, back to the lady that I was having a One-2-One with. One comment she made during our conversation, was that one thing a Zoom meeting achieved, was saving her 90 minutes getting to and returning from the meeting. There were a number of things that she really missed from a usual meeting but, there was also one large thing that she gained. And that was 90 minutes.

Now I’m not talking of time for her to rest! What she had gained, was not one hour for BNI activity, but 90 minutes instead. This led her to spending more time looking for referrals for fellow members (in a difficult time), having more useful One-2-Ones, and spending time, and learning, on the BNI U. And, all of this has led to her having more success in BNI than ever. I think you will agree that it’s not only very valuable but also rather wonderful.

And it got me thinking about things which I feel are very interesting and could make a big difference for all of us. First, use your saved travel time on BNI activity. What a great way of having more time to work for your BNI success and your fellow members' success. Second, if you think you don’t have the time for 1 hour of BNI activity a week, this has proved that you should make it, because it will lead to more success for you. More business, which I’m guessing means more profit.

So, how are you using your saved travel time? Sleeping?

Over nine months!

Early in my BNI Membership I met a member, in another chapter, who was in the same category that I was in. The only difference was that he received ten times as much business than I did. I was more than happy with the amount I received but asked him how he achieved so much; just out of interest.

Like me he received referrals that weren’t really ideal (lots of them); wrong type of job, wrong sort of price, sadly a delivery he couldn’t make and more. So I asked him what he did to improve the situation.

His answer: a 60 Seconds where he advised all of his fellow members exactly the sort of work he didn’t want. The list was long; in fact so long (after all I ran the same type of business) that I didn’t know what was left. So I asked him. He told me and I have to say that I was amazed! What happened I asked? Well for over nine months he didn’t get a single referral. Not one!

My next question was so, what did you do?

His answer was: he attended every week, bought along visitors, went to workshops and gave over, on average, a referral every week. He also had regular 1-2-1s (a Green Member).

But what he worked on the hardest was educating the members, of his chapter, into the actual work he wanted. What it was, how it was made, the sort of business that used it, the person that would oversee the buying of it and how to talk about the work on his behalf. And, most importantly, the benefits of the person talked to, speaking to him about their next project.

It took over nine months but then he received an incredible referral that became a very good job. And, as they say, the rest is history.

So my thought is this. Do you receive exactly the sort of work, and the amount, that you are looking for? If your answer is ‘I would like more’, then I recommend that things could improve if you follow some, even if not all, of what my friend did. It certainly helped me.

A Beachball!

 In 2008, I met Andy Bounds for the first time, at the BNI Directors European Conference in Dublin. He was a main speaker and I loved what he told us. I also got a copy of his new book (at the time), The Jelly Effect.

The Jelly Effect is a brilliant book all about communication skills. Your business could improve a great deal if you get this right and Andy will help you do so.

Here’s an illustration Andy gives; it’s a great way for improving your sales. And, it’s about a beachball.

As I expect you know, a beachball has six coloured segments. They might be red, white, blue, yellow, green and orange. If you and a friend hold the ball between yourselves, the ball might look red, white and blue to you. However, from your friend’s side, they would think it was green, yellow and orange.

The same beachball looks completely different from different perspectives. The great thing to do is add the beachball view to your own business.

You look at your business – the beachball – from a certain point of view. You think of lots of selling points and you focus on these.

A possible prospective customer hears what you say, they’re looking at your company – the same beachball – but, maybe from a different point of view. What they want to hear, and see, is evidence that you can provide the ‘Afters’ that they are looking for.

Are you selling what they want? Will they receive what they want? Because at this moment that’s all that really matters. If they are not sure, then they have a reason to look elsewhere.

Here is a suggested example for you. ‘A building you are proud of, that meets your needs.’ This would lead to better and more results than, ‘I am an architect with three qualified staff.’

So, have a look at your communication. What do you open with? Is it who you are and what you do, or, is it what you give your customers and what they want?

The key, for real success, is to start with the end result first (The Afters). So, what are your customers looking for?

Four Referrals…

 I was asked by a new member recently how many referrals they should hope to receive in the coming year.

The first thing I said was ‘…have you time for a coffee?’ And, they replied, ‘Of course, but why?’

Well, this is part of what we talked about.

How many referrals would they need to get? But, as important, even more important, was how many referrals they were going to give? Givers Gain, BNI’s core value, is giving to others, before expecting anything from others. Giving first and getting second.

But, let’s get back to what they wanted to know. How many referrals would be a good return? The answer is pretty simple to work out but many members have never done the maths.

The first thing to do is to work out how much business you would like? This should be based on your money invested: BNI membership, venue costs, transport costs, etc. and, of course, time. As an example, let’s say £15,000.

Next we need the average value of your orders. If you don’t know that, just divide your turnover (no VAT) in a year by the number of invoices sent. Again, for example, let’s say £68,000 divided by 120 invoices; answer £568.00.

Okay, now divide the £15,000 by £568.00; answer 26. So, you need 26 jobs to make your £15,000. But, that’s not referrals; because now, you need your conversion rate. How many estimates do you give to receive a job? Let’s say it’s three. Therefore, 26 times three equals 78; which means you need 78 referrals per year to reach your £15,000. That’s 6.5 referrals each month.

The new member and I worked this out for him and, oddly, the number we worked out for him was the same number I have. One referral needed each week to reach our goals.

So, do you know the number of, qualified, referrals you need? If not, why not work it out? I promise you it could be very worthwhile.

£1,790 lost business!

Recently I have had lost communication from three BNI members. It has varied from coming to my home to look at a job - but nothing more, to one with no interest in finding out about the work, and the other, after getting a positive response to their quote, not coming back in any speed as to when the job could be done. When they finally responded the option was many weeks away – far past my requested date.

As it so happens, none of this turned out as a problem for me, as I received great work from other businesses, one of which was even at a better price.

But, that’s not my apprehension here; it’s not even that the people concerned may have been too busy, didn’t really want the work, or had no anxiety about losing money.

My worry for them is long-term because how can I refer them if that is the level of service I received? I wouldn’t risk it on the people I have a trusted relationship with. They could in fact be going to lose thousands of pounds of possible business. But, it might be worse than that. Because, is it just how they react in BNI (to me) or is it the way they run their business day-to-day? Since if it’s how they generally run their businesses then, again long-term, they could lose tens of thousands of pounds of work and many customers. Even worse, maybe they could lose their business; I know people that this has actually happened to.

So, to help you and your business really succeed, then please follow up on all the referrals and enquires that you receive. As long-term it will help you get ahead, prosper and enjoy what you do.

Phil Berg!

 I’ve known Mr Berg for many years; in fact I worked in his team as a BNI Director, when I was part of the director’s team working from Head Office, in Rickmansworth. I had some wonderful years and miss many of the things we did (even losing to Charlie Lawson at Scalextric!). In case you are wondering why I left Head Office, my family and I moved to Surrey.

Anyway, why am I talking about Phil Berg? Well, it’s because if you haven’t met him I really suggest you do your best to do so, because he will help make BNI work for you. Might mean some hard work, the right work, but your likelihood of success will really improve, leading to more referrals and therefore better business.

I know what you have thought. How am I going to meet Mr Phil Berg? That’s possible, although he does visit most countries, but what you can certainly do is watch (and listen) to him on our BNI University. And I guess that is why I writing this, because I watched him yesterday.

I watched a One-2-One Skills Workshop, presented by him and Brian Gates, on the 2^nd June this year. It’s about how to have very useful One-2-Ones: when, where and what to cover and how to help the person you are working with (having the One-2-One with). But, one of the parts I like best is that he, and Brian, talk about how things have worked for them. Not to make them look good but to give you an idea of the sort of things that you can cover and that will certainly help you.

So, I highly recommend that you go and watch Mr Berg; I promise that you will learn a great deal.

Just enjoy.

All Zoomed!

We have now had a couple of months on Zoom and at BNI Elmbridge we have a fully attended meeting every week, plus some really amazing Feature Presentations.

I find it interesting as you see partners, children and many pets, especially lots of happy, friendly dogs. Drinks come and go (well mine do). Clothing is a ‘little’ different to that worn at actual meetings! And, chosen locations are very different and fun. For a few weeks we had someone attending on their exercise bike.

The education slots have been very useful for help in the current situation and the new Leadership Team are doing a lot of extra work, as are our website and social media team.

What I like the best is that our BNI group is keeping everyone active, whatever the status of the business at the moment. Many are using their time to plan the future, organise how they operate and improve their marketing; plus how to give better customer support.

Many of us are now getting back to ‘actual’ work. I think that if we are using this time in a positive way our businesses will be much stronger in the future.

Have useful BNI meetings, make sure you attend, and use your time, and help others, to plan a great future success.

What if your dream client were in the room?

Sometimes I meet people and I wonder would they dress as they do, say what they do, act as they do, if their dream client were in the room.

Now I’m not saying that we shouldn’t ever relax, or spend our whole lives pretending, but when we are working we are – well working!  And, if we are working, shouldn’t we doing our best all of the time and not just when in sight of our best client, or prospective best client?

It’s pretty much the same in all sorts of things. Just think of all the effort we all put into a first date!  We shower, brush our hair, wear our best clothes, arrive early, and, of course, are on our best behaviour.  But, can we say the same a few months down the line?  What’s more, it’s just the same when we go to an important meeting: our heart beats just as fast as on that first date.

When we get a new car, we lovingly wash and wax it, take care where we park it, don’t let our children eat in it.  But, a few months down the road …

It’s just human nature.  But, if we want to meet your dream client, and more importantly to do business with them, we need to be thinking about them all of the time.

Now often when networking, some of the people I meet haven’t considered that they might just meet their dream client.  Worse, that if they did, they might just miss the opportunity because they weren’t prepared; they hadn’t made the effort to be at their best.

So, next time you go to a networking event, to a business breakfast, to a business meeting, in fact just to work, prepare as if you are going to meet your dream client.  If you do, you never know, you might just meet them!

Have you let anyone down recently?

Trust is a major factor when it comes to people recommending you. Let’s face it, however good you think a company’s service is, would you easily recommend them if you couldn’t completely trust them?

I’m guessing that the answer is probably no – certainly I know that I would think twice.

It’s really important that we don’t raise people’s hopes by making a promise only to dash them by breaking that promise.  It wrecks our credibility and therefore any trust that person has in us and our company.

Now I not talking big events here, it’s the build up of those small broken promises that do the real damage.

For example, have you ever said to someone, ‘I’ll call you in the morning’ and not done so?  Or, ‘I’ll pop it in the post’ and forgotten?  Maybe, ‘How about coffee on Thursday?’ and totally forgotten about it.  Even, set a date for a meeting, ‘No fail’ you said, and then changed it.

The list may seem unimportant, but each is a broken promise.  Sooner or later people will stop believing you and with that goes your credibility.  And, after that goes the trust a person had in you.

The result of all these broken promises is fewer recommendations.

A client asked me recently how they could improve their image and by doing so get more recommendations and my answer was easy.  I replied, keep your promises. Only that very week I knew they had forgotten to call someone and the person concerned had stayed in all morning waiting for their call.

Okay, life happens, we all know that.  So, how can we avoid these little ‘killer’ things happening?  Here are my five top tips:

1)      Immediately make a note of anything agreed.  Put dates in your diary.  2) If it is possible, do whatever it is there and then.  3) Once a date is set, don’t break it.  What makes one meeting more important than the one you have already?  What does it say about the way you feel about the person that you are happy to break an appointment with?  4)  If you know that you are going to be pushed, don’t set a definite time.  Rather than saying 11.00am tomorrow, just say sometime tomorrow (but make sure it is tomorrow.  5)  If you do need to let someone down, because it will happen, let them know as soon as possible, don’t leave them guessing.

Follow these simple tips and you will find your credibility increases, the trust grows, and recommendations follow.

Under Pressure!

I love that song, especially the Queen and David Bowie mix; in fact I’m listening to it as I write this.

But, that’s not why I titled this blog – Under Pressure.

You see we have started the Hot Seat initiative at our chapter, Elmbridge, and as part of the Leadership Team (and VP) you could even say it was my idea. And, as I believe in leading from the front, I put myself top of the Hot Seat inviting list.

Now for those of you who have never heard of the Hot Seat, in simple terms, it’s about inviting visitors. In our case three members are given the job of finding a visitor in a given number of weeks, with the knowledge that should they fail….well there will be some form of consequence!

Now of course not many members like this concept and many in fact hate it. So why are we running the Hot Seat?

Well, the answer is two-fold: first, to replace members lost by natural attrition, and second, more business for our members. By far the most important of these is losses. On average a chapter will lose 12 members every year through no fault of their own. It just happens. Members move, retire, change jobs, have children and just about every other reason you can think of to leave. So unless these members are replaced the chapter gets smaller and smaller and smaller. I have even seen chapters completely disappear because nothing was done to keep the visitors coming. It happened to one of my chapters once and I never want to witness that again. It still saddens me to this day.

So I totally understand why members feel under pressure, because I feel it as well. In total I have five weeks to find a visitor and one of those weeks has gone already. I’ve tried my best possibilities so now I’m really Under Pressure and I have to say I’m feeling it a bit!

However, I also know that it is essential that I find a visitor for the well-being of my chapter (to do my bit) and so whatever it takes I will find one. I hope very soon.

Sometimes I wish I didn’t believe in leading from the front because then I would be further down the inviting list, have extra time to find a visitor and feel a lot less pressure. But, as they say, someone’s got to be first and it may as well be me. At least I have two friends with me (well they were!).

Do you like your Power Team?

The BNI definition of a Power Team is this:

‘A power team is a group of professionals in BNI who work in non-competing, related fields and have developed relationships so they can refer customers to each other.’

Many BNI Power Teams don’t work and I think the reason for this is very simple and the answer as to why this is the case can be found in the definition above.

You see most members hear (or read) ‘group of professionals in BNI who work in related fields’ and think the ‘non-competing’ is unnecessary, for example, an electrician doesn’t compete with a plasterer. So they think things will just work.

But, and this is the really important part, they have missed out ‘have developed relationships with'. You see a Power Team will never work to its maximum potential unless relationships are built between its members and, I would even say, unless they truly like one another.

Because as you build a relationship, you want to help one another, you’re working with one another and you’re finding out about one another; you are getting to like one another. Only then will the best referrals come - but first you must build the relationships.

So, if your Power Team doesn’t seem to be working take a moment and think about these questions. Have you built good relationships with the members of your Power Team? When did you last have a 1-2-1 with someone in your Power Team? When was the last time you met for a social event? And, the big one – do you like them? And, more important, do they like you?

If you work on the relationships the referrals will follow.