Your great photo!

That’s assuming you have one and it’s good.

A fair number of BNI members don’t have their photo on their BNI Chapter Website; instead there’s just a silhouette of their head.

Then of course, some members even have a misleading photo, which, trust me, hurts their referral numbers. And, please do believe me, as I have a lot of knowledge on this, based on the experience gained from members over many, many years.

First you need a good photo; one that clearly shows who you are. It needs to be up-to-date, with a good pose, nice lighting, and, of course, in focus. Now I’m not saying it needs to be the perfect professional portrait, but it does need to be a good photo. Which means not using the first thing you find; on holiday, down the pub, blurry, from 15 years ago, just a mess.

Why? Because a good photo seen on your BNI website will save you losing referrals.

No photo of a member on your BNI website may not affect how you think about that person but, it’s how other people think that matters, not you. I know of many people that have left a BNI website because of the lack of a photo (also a bad photo) of the member they were considering.

So, if there is no photo of you on your BNI website, then I recommend you get a good one put up as soon as possible. I promise, you are more than likely to receive more business.