27/6/08
I was at a meeting recently when a member stood up to give his 60 seconds. He is a photographer.
He read it, as many members do, from a prepared script, but the script wasn’t scribbled on the back of a referral slip, on a creased piece of paper, or for that matter on a lovely crisp typed sheet of paper. It was on the back of a beautiful photograph.
The photograph faced us and everyone got to see it as he turned around the group in order to have addressed all of us.
Brilliant!
Not only was his 60 seconds good, but what a demonstration of both his work and his preparation skills. No one in his group could be left with any doubt as to whether they should recommend him.
Okay, we are not all so lucky as to be a photographer and have wonderful pictures to sell us. But, if you are going to use a script why not put it on the back of a nice card with your company logo on the front?
Presentation and branding is so important to every business, however small or large, so what a great and really simple way to raise your image within your chapter.
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