A clear message!

26/10/09

We are always advised to keep our 60 Seconds and 10 Minute presentations simple, to have a clear message, and not fill them full of jargon and buzz words. This advice is just as important with our chapter education slots.

I saw a brilliant example of just how simple, clear, and yet powerful, an education slot can be at a recent visit to a chapter in the London North West area. (I have given the area as the figures used are actual figures from the PALMS data in the region.)

The education slot was given by Nikki Keeler the chapter’s estate agent after she had attended a recent Momentum workshop.

On a flip chart she wrote ‘VISITORS’, an arrow down to ‘MEMBERS’, another arrow to ‘REFERRALS’, and last an arrow down to ‘BUSINESS’.

As members we all joined our chapters to get more business and the way that this works best is in large groups where everyone gives. We have all heard this before, but what made this education slot so powerful were the figures that she then gave. Real figures from local chapters; chapters that we knew!

A chapter with 20, in the past year passed 454 referrals, with £55,000 worth of business being thanked for. Another group, this time with 29 members, passed 1107 referrals, with business thanked for of £212,000. Next was a chapter of 37 members, referrals 2022, and business done £598,000. And, finally a chapter of 46 members, passing 3108 referrals, with almost £1.6 million worth of business thanked for in the group.

The message was clear, if you wanted to grow your business, helping to grow your chapter was a straightforward way of doing just that.

The average return per member in a chapter of 20 was £2,750. By doubling the size of the group that average went up to over £34,000 per member.

As I say – the message is clear!