I’m too busy!

3/5/10

I’ve heard this comment a fair few times recently when members have been talking about their lack of contribution to their groups.

Too busy!?

How can you be too busy to do your job? But then I guess that’s the crunch: far too many BNI members think that working for their chapter members is an extra to their job - something they do if they get time!

What these members don’t understand is that their chapter (collectively) could become their biggest client, but only if it is treated as such.

So what do I mean? Well, would you let your largest client down. Any client for that matter? Not bother to let them know that you weren’t going to turn up for a meeting? Or tell them that you were busy to see them and had more important things to do? Somehow I don’t think so and, if you did, I don’t think that they would stay your biggest client for long.

Not having a contribution for your meeting (because you’ve been too busy working) means you have not had time for any member of the group and yet you are hoping for a referral from them. You are hoping that someone in the room has put in some effort to find you something and has not been busy doing their job.

What if, on the other hand, they are just as busy as you are but they see BNI as part of their job, part of what they have committed to, that they really value the members of their group? Just like great clients.

And, an even simpler point, do you really think that anyone will be looking to help you if you have no time to help them?

Your BNI chapter is in every way just as important as any other part of your business. You just have to think it is – then it will be. And, I promise you will be surprised at the results when you do!