2/10/10
In my chapter, over the past six months, 29% of the business we have received has come from our visitors – people who have never joined. Which, when you think about it, is reason enough to want visitors every week at your meeting.
However, I’m sure that this is just a very small amount compared to what it could be. After all, how many of us keep in contact with a visitor who comes once never to be seen again at our chapter. Further, have we any idea how many of our business cards a visitor takes when the chapter business card box is passed round? I can guarantee you it is not many.
So, it is interesting that recently I have noticed a number of the chapters I visit have made up little packs of cards with a complete set of the chapter members’ business cards in. Sometimes they are just wrapped by a rubber band, sometimes in a small envelope, sometimes even in an A4 wallet with other leaflets, etc.
But, one of the best I have seen is all the cards put in a little business card box with a message that says ‘Thank you for visiting our chapter today. This box contains all of the business cards of our members, you may not need our services at the moment, but if you do in the future please don’t hesitate to give any one of us a call.’
What a great idea!
The boxes are from Snopake and are called BoxOffice – Business Card Size. It took me a while to find a supplier but if you are interested they are – Xpress Solutions.
So, how about a little experiment?
See what percentage of your chapter's business came from visitors in the past six months and then for the next six months give all of your visitors a set of chapters business cards and see what the difference is.
In my chapter, over the past six months, 29% of the business we have received has come from our visitors – people who have never joined. Which, when you think about it, is reason enough to want visitors every week at your meeting.
However, I’m sure that this is just a very small amount compared to what it could be. After all, how many of us keep in contact with a visitor who comes once never to be seen again at our chapter. Further, have we any idea how many of our business cards a visitor takes when the chapter business card box is passed round? I can guarantee you it is not many.
So, it is interesting that recently I have noticed a number of the chapters I visit have made up little packs of cards with a complete set of the chapter members’ business cards in. Sometimes they are just wrapped by a rubber band, sometimes in a small envelope, sometimes even in an A4 wallet with other leaflets, etc.
But, one of the best I have seen is all the cards put in a little business card box with a message that says ‘Thank you for visiting our chapter today. This box contains all of the business cards of our members, you may not need our services at the moment, but if you do in the future please don’t hesitate to give any one of us a call.’
What a great idea!
The boxes are from Snopake and are called BoxOffice – Business Card Size. It took me a while to find a supplier but if you are interested they are – Xpress Solutions.
So, how about a little experiment?
See what percentage of your chapter's business came from visitors in the past six months and then for the next six months give all of your visitors a set of chapters business cards and see what the difference is.
3 comments:
A number of chapters? Who else jumped on the Tudor bandwagon, then?! ;o)
Love the idea - in fact a couple of chapters I work with would like to do this...however I can't find them in the Xpress Solutions shop - please can you direct us to the product!
Xpress can be contacted direct on 020 8994 1500 ask for Phil Tait.
Post a Comment