Just One Estimate!

I’m guessing that if your business only did one estimate a week it wouldn’t be in a great position; under normal circumstances that is.  You might price the job more keenly in order to give yourself a better chance of winning the work.  You would be hanging by the phone willing it to ring, desperate to get the job.

Now just think what better and more marketing could do for your business.  More estimates to do.  Which would mean that you could charge more.  You could pick and choose what jobs you did.  You would have less stress.  Make more profit.  And, maybe, even have better holidays.

Well, at the recent Leadership Team Trainings for our new chapter teams, according to Phil Berg, this is exactly what having just the odd visitor to your chapter meetings is like.  Read one estimate as one visitor.

Why?  Well, with one visitor, you are desperate for them to apply (dare I say join) and at almost at any cost.  If they have a heart beat they are in.  And, I can assure you, that isn’t the best way to grow a strong and profitable chapter.  Whereas, with lots of visitors, and many more applications, a chapter has a choice of whom they accept into their chapter.  There is less pressure to take on just anyone.  The long term result of which is more and better business.

And the real benefit of having more visitors?  You will be able say goodbye to that One Estimate.  Because more visitors, means more and stronger members, which means more referrals, and that means more estimates!

Mr. Berg certainly got me thinking.  What about you?