Something I’ve written
about before is how little thanks some members give for the referrals they
receive. It’s almost as if they think it’s their right, that’s what BNI and
being part of a chapter is all about, so why would they have to put any effort
into thanking another member for a referral they are given.
Well, if for no other
reason than it’s just polite; a smile and a warm hand-shake is the least that
anyone can expect, surely? But how about an email after the meeting, or a phone
call, or even a card in the post, thanking the person concerned and letting
them know how much you appreciate their efforts?
After all, isn’t it
about building great relationships with your referral partners and even maybe
giving them the incentive to find you another referral? Certainly, if I have
worked hard to find someone a referral and all I get in return is a muffled
thank you, I’m not inclined to put myself out again for that person.
And that’s what made
what happened at the Isis Chapter in Ealing last week. So great! During the 60
Second round, Yaro Kowalczyk of Compcontrol IT, asked another member to stand,
Raj Sohal of Archer Bond Property Investment. It seems that Raj was rather
surprised to be asked to stand but not as shocked as he was when Yaro presented
him with a free iPad.
 |
| Yaro Kowalczyk of Compcontrol presenting iPad to Raj Sohal |
The reason? Raj had
given Yaro his dream referral and he wanted to let Raj know just how much he
appreciated his efforts.
Now I don’t know about
you, but with a thank you like that I would be looking for another similar
referral for Compcontrol and not just in the hope that I might be lucky enough
get another iPad, but because I knew just how much it had meant to the person.
Now I not suggesting
that you rush out and add to Apple’s profits, but I am suggesting that you
think about the amount of thanks you give to the members that find you
referrals. Because you just never know what it might do to your relationships
with the people concerned.
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