Wish You Were Here!

We are running a visitor inviting campaign at BNI Elmbridge at the moment which involves every member bringing in five postcards. For our chapter of 36 members, 180 postcards will be sent out inviting business people to our meeting. That just has to be good.

Now there’s a poor way of doing postcards and a good way of doing them but what I like about the ‘five postcards’ is that every member can take part and, even with the little extra time needed to do them correctly, they will only take about 30 minutes to put together.

So, I guess what you are thinking is, how do you do them correctly?

The answer to that is simple – they need to be addressed to a named person; so not ‘The Manager’ or similar, not just the company name, but, for example, to ‘Steve Smith’. The other thing that needs to be done is to record their phone number and/or their email address so that the postcards can be followed up. By simply contacting the person invited a few days after your postcards are delivered will massively increase the results of the campaign.

Another great thing about postcard inviting is that BNI supply the postcards and your chapter will even stick the stamps on for you. How good is that!

Okay, now we get to the big one. Who to invite?

This is something that really stresses a lot of members but I can never understand why. Ask me to find a referral or someone to invite to Elmbridge and I would go for the visitor every single time. Why? Because I can control who I invite but I can’t always find a referral.

So, who do I invite? Well, I guess they fall into three groups; people I know (a good place to look for these people are in your mobile - these will give you your best success rate), names from business cards that I have collected in my travels and, if all else fails, Google.

Google is the least successful but can get you some great visitors (and members). Remember you need to find a name, so here are a few tips to help make things easier for you.

First, choose a category to invite; a good starting point is a business you would like in your Power Team. Then search whatever that business is and your chapter’s location. For example in my case it might be – bookkeeper Hersham.

The contact details, address, phone and email are usually pretty simple to find, as most sites have a ‘Contact Us’ page. But if I can’t find this information in a couple of clicks I move on to the next possible business.

A name can be more difficult to find, and this is where you will spend the most time, but can usually be found in either the ‘About Us’, ‘History’, ‘Staff’, ‘Testimonial’ pages or of course in the name of the company. Another place to check is in the blog if they write one.

Some types of business, as a whole, seem to hide the names of their people while others are very open. So, if you have chosen a category where after a few different sites you’ve not found a person’s name move on to another category.

The other great thing about Google is that you can search for people to invite, anytime, anyplace, anywhere. I once put together a list of people to invite when I had a few minutes spare on a trip in Japan.

In all you shouldn’t have to spend more than about 30 minutes writing your five postcards and it’s a great contribution to your chapter.

The main thing is not to see inviting as a chore but more a way of increasing your business.

Are you in the Frame?

I made my first visit to BNI Surbiton recently and was made to feel very welcome. I saw a great meeting with a lot of business being passed but what really impressed me, because it stood out as being special, was the way members presented their testimonials.

A verbal testimonial is always better than a ‘nothing today’ during the Contribution Round. However, a nicely printed letter is by far the best way to give a testimonial. Always remember to give two copies: one for the member and one for the chapter's Testimonial Binder. Often the testimonial will also be added to the chapter’s website and, of course, the member’s website. It might also be used in advertising and - even better - framed and displayed at the member’s place of business.

All of these things are extremely useful, not just for the member receiving the testimonial, but also for the person giving it.

But at BNI Surbiton they take the giving of a testimonial a stage further. They present one copy of the printed testimonial already framed. Not only does this look great when it is presented but the person receiving it is able to display the testimonial immediately; no having to go and buy a frame (or not getting round to it).

Dave Goodman - Utility warehouse

Often as these things happen, a few days later I visited Amanda Lord, of Ad Alta Sports Therapy, for some physio, and on display was a framed testimonial given to her by Dave Goodman of the Utility Warehouse. The testimonial reassured me that I was in good hands and, of course, I noted Mr Goodman’s name and business.

Although this might seem like a small thing and certainly a little effort is required but, if you are looking for ways to improve your business, then I think it’s well worth the investment in time and money.

What’s up your sleeve?

Recently I was at a meeting when a member gave five referrals, read out a testimonial and had also brought along a visitor. It was great. And they received, a deserved, standing ovation.

It reminded me of an occasion in my own chapter a few years ago when one of our members did a similar thing. However, there was a big difference between the two members. You see for our member it was pretty much a one-off event as they were often short of a weekly contribution (a member in the red), whereas for this recent member it was common place, they are amongst the best ‘givers’ in their chapter; always at the top of the green in the traffic lights.

A weekly contribution is key to your success in your chapter as members tend to forget the great one-off contribution but they remember someone who gives every week. And that is very important to you (being remembered for giving every week) if you are going to get the best from your chapter. It will mean more referrals.

Now, as you will know if you regularly read my blog, I don’t think members bring enough visitors to their meetings but the other thing they don’t do is give as many testimonials as they could. Now I’m not talking rubbish testimonials here (Fred did a great job), but really useful feedback on work done. Testimonials that truly build the credibility of the member (receiving it), in the minds of everyone who hears it.

The reason I don’t think enough testimonials are given is because every good referral given could lead to a useful testimonial. And more testimonials would lead to more business for every member, due to increased credibility, not only for the person receiving it, but also the member giving it.
And the great thing is that there is no real time pressure on a testimonial. So if you struggle a little for a weekly contribution why not keep a good (written) testimonial ‘up your sleeve’ for a week when you have nothing else to give.

A Service Manager

The following happened at my own chapter some time ago, but I recently told the story as a mini-education slot and it occurred to me that the lesson would make a great blog.

For nine weeks in a row one of our members asked for an introduction to a service manager at a garage. He changed around what he said each week but at the end he always asked for the same thing: a service manager at a garage. I would write this on our ‘Referral to look for’ sheet, racking my brain for a Service Manager, while making sure I didn’t miss the start of the next 60 Seconds. No one ever came to mind.

Between meetings nine and ten the member went to a Referral Skills workshop. At the next meeting once again he did pretty much the same 60 Seconds but at the end he changed it. He asked for the Service Manager at Vauxhall in Chiswick. He was very specific. This time I instantly thought "I don’t know that person" (it was easy) but, my next thought was, I did know the Service Manager at my local Alfa garage. Because that’s the make of car I drove at the time.

After the meeting I spoke to the member and asked if this contact would help him. And of course it would; he said he had been asking for just such a contact for 10 weeks. Obviously I contacted the service manager and was able to pass the referral later that same week.

Now you might be thinking I’m a little, or maybe rather, stupid, and that might be so, but by being specific the member made it easy for me, and it led to a referral.

So my message is to be as specific as you can be. Don't think by trying to cover everyone it will give you a better chance of getting someone. If you can make connections easy for people you will get more referrals.

Sharpen your Axe

I was taking a tree root out of my garden recently; you can certainly wear yourself out swinging an axe. And what I discovered is that the job is so much easier and more effectively done if you use a sharp axe. Strangely, I would never think to prepare food in my kitchen without first sharpening my kitchen knives.

So what’s my tree root cutting skills (or lack of), and my cooking skills, got to do with you and your BNI chapter? Well, as it turns out, a fair amount. You see, I purchased my axe some years ago and have been using it, off and on, ever since. I swing it at mostly tree roots, now working up a good healthy sweat, as I’m having to use more and more effort, all because my axe was blunt.

And, I’ve noticed that, this is a lot like many BNI members. They attended the Member Success workshop as a new member and then maybe another skills workshop or two and that is it, they never go again. Done that!

But, like my axe, our business skills and our networking skills get ‘blunt’. We forget some of the things we know; while others we just stop doing and we don’t actually even know why.

So if you haven’t attended a workshop recently, say in the past three months, certainly if not in the past six months, I highly recommend that you attended a workshop soon. Doesn’t matter how many times you have completed the workshop before, just go along and sharpen your skills.

Because if you hone your skills, your results will improve, seemingly, without any extra effort.

Have you done it today?

No, I don’t mean what some of you might be thinking, but I do mean the most important thing that you can do for your chapter and yourself.

The answer, of course, is invited someone to your chapter meeting.

Visitors, and in turn new members, are the life blood of every chapter because without them a chapter will at some point die. That may seem overly dramatic, but it’s true.

Many members invite, at best, occasionally. Or maybe when their chapter has a visitor drive on. But I believe, as members, we should invite someone every single day. I’ve always done this for two reasons; one, I’m a bit lazy (don’t like hard work) and two, every visitor is a potential customer for me whatever happens.

Now you might be thinking that inviting someone every day sounds like a lot of hard work but, I promise, it really isn’t.

Think about it this way. Your chapter has a visitor drive on and you need to bring a visitor for a particular date. Firstly, you are under pressure from the start. Then you have to build a list of people to invite and then you have to invite them. Plus, of course, you are not practiced at inviting people. I’m sure this is why many people don’t like inviting people; they don’t do it often enough.

Then think about what I call ‘continuous inviting’. Invite someone every day. There’s no pressure. The person can come to any meeting. And, it can take just seconds to do – in fact at times I hardly notice that I’m inviting people.

The best part is that if you do this, after a while, you will have a continuous ‘pipe-line’ of visitors coming to your chapter.

So where do you find these people to invite? Simple answer – everywhere. Doesn’t matter what you are doing or where you are. I was taking part in a kart race and found someone to invite. This very week I have someone coming to my meeting whose business card I picked up in a coffee shop last week.

How to invite? Whatever is convenient at the time. In person, on the phone, by text, letter, Linkedin, Facebook, postcard or email. Anything will do – as long as you do it.

On some days I might invite a few people, I’ve also been known to invite 20 or 30 at a time (again easy). But the most important thing is to invite one person.

Do you know that if you invited just one person a day (week days), for 46 weeks of the year, that you would invite a total of 230 people to your chapter by the year end. And the best part? Many will come along and some will become members.

So you may have not done ‘it’ today but how about getting started tomorrow? I think you will be surprised at the results.

Hawaii Five-0

The man sitting opposite me was dressed in white Chinos and a very bright bold patterned short sleeved shirt. I wasn’t in Hawaii or on the film set of Hawaii Five-0. I was at a BNI meeting, and before you ask, no there wasn’t anything special happening at the chapter that morning.

However, what I did know was that this particular member wasn’t getting many referrals. I listened to his 60 Seconds and I have to admit that it was very good; even had a great memory hook. So what might his problem be?

Now many of us spend a fair amount of time working on what we are going to say but do we spend as much time, proportionally, on how we will say those words and how we will look while presenting them? Now there have been many studies on this sort of thing (Albert Mehrabian 7% mentioned in our workshops) and I think that image is part of this member’s problem. You see he is an IFA, and, like it or not, we all have an impression of what, we think, an IFA should look like. To most an IFA should be suited and booted.

Now I know this member is great at his job but, because of the way he chooses to dress, he doesn’t get as many opportunities as he should do to prove it. An IFA should be serious - not a fun, relaxed type of guy!

So, how much time to you spend thinking about how you look? Do you even think about how you look?

Think of your BNI chapter as your biggest client. How would you look if you were meeting your best client (it should be the same for all of your clients)? This is how you should look at every chapter meeting.

Okay now you have some great words to say and you look the part. Now – how are you going to say them?

Should I stay?

I was asked for a 1-2-1 this week and of course I said yes.

As soon as we had met, coffee arranged, and sat down, the member concerned opened with, 'I need to renew my membership this month and I’m thinking of leaving.’

Well, I guess it cut out the small talk! To be fair I know the member well so I suppose ten minutes rapport building wasn’t really necessary.

My reply was a simple question, ‘Why?’

It turned out that over the past seven months or so he hadn’t got any work from being a member of his chapter and he was asking if it was worth him staying a member. I told him that I couldn’t make that decision for him but that he should consider a number of things about his membership and then, with luck, his answer would be clear to him.

First, what was the real reason that he was a member? Lots of members don’t actually know this.

Second, what did he expect to get out of being a member? Because without a goal he would never know if he had achieved it or not.

Third, if his goal was a financial one, on average, how many pieces of work would he need to achieve it? We then discussed the life-time value of a customer.

In his case it was pretty good, as his clients often worked with him monthly, for a year or more. This knowledge can have a massive difference as to how you view a referral. For example: as a ‘one-off’ appointment you might be looking at £100 but over the life-time of a client the amount could easily be in the thousands.

Fourth, we talked about his 60 Seconds and how it might be improved.

And finally, we discussed what he talked about in his 1-2-1s (and how many he was having) with people and what he chatted about with his fellow members before and after the meeting. Was everything he was doing consistent with his marketing message? Was it helping people to find him referrals?

By the time we had finished our 1-2-1 he had a great deal to think about and we parted with him going to give some serious thought to his renewal.

I’m happy to report that a few days later I learnt that his renewal had been received.

So, how can my 1-2-1 help you?

I think however well you are doing as a member, it pays to, every so often, consider the questions I asked this member. As you never know it may just mean you avoid the ‘shall I stay’ question or, better still, improve the number and quality of the referrals you are given.

No time for 30 minutes.

I was talking to a member this morning that had just had a One-2-One cancelled on him for the third time. He added that the time before he was just leaving his office when the person concerned rang to say he was too busy and couldn’t make the appointment.

But there was still worse to come. The person concerned had that very morning asked the member I was talking to if they could introduce him to one of his clients.

‘Absolutely no chance’, the member told me.

Although I already knew the answer I asked the member why. His answer was simple. He’s unreliable and, I knew what was coming, if he can’t be bother to have a meeting with me and find out what I do, why should I help him? And, he added, I’m not even going to try and arrange another meeting with him; that’s it.

A relationship smashed all because someone couldn’t see the value of a One-2-One.

This very same thing happened to me once but the relationship was saved, and in fact grew to be rather special, because a good friend of mine went to the person concerned and explained how they were making a big mistake by not having a One-2-One with me.

So before you let someone down, or ask for something before giving first, think carefully about how what you are doing will be viewed by the other person. In fact, think about how you would feel if the same thing were done to you.

Building great relationships are vastly important in business, but even more important in your BNI chapter.

Martin Lawson

My first memory of Martin was when he and Gillian ran workshops together. They were very useful workshops, but it was the dynamic between the pair that really made them special events.

I also remember Martin presenting the Member Success workshop at BNI Head Office. Over the years I’ve seen many directors give this workshop, but none were a match for Martin. He made the BIN pin seem like the most important tool that your BNI membership gave you.

However it was a One-2-One that I had with him that I remember the most. I had recently trained as a BNI Director and thought that a One-2-One with my boss would be a great idea; luckily Martin did too.

So one evening I found myself at the BNI Head Office and shown into his office. Martin was surprised that I had asked for a One-2-One because not many directors did.

Having been trained well I thought I would play the ‘you game’ and ask about Martin first. But I was talking with a professional and it wasn’t long before we were talking about me.

Firstly, Martin asked about me, and my family, and how he could help me. Then he asked about my business and how he could help me there, and finally he asked about how I was finding being a BNI Director and if there was something he could do that would help me.

I got so much from my time with Martin that evening and it shaped a great deal of my thinking about BNI, networking and what was good referral-giving.

Just as a matter of interest – I did find out some fascinating things about Martin that evening; I will miss him.

School's Out

Over the next two weeks the school year is at an end. Some of you will be waiting on exam results, teachers will be planning for the new school year, maintenance crews will be at full stretch getting the school sorted. Many of course will be off on summer holidays – booked, and anticipated for months.

And, as BNI members, we need to book our Subs for when we are away.

But the thing is, at this time of the year, it may take longer to find a Sub than is usual because, guess what, they are going on holiday as well.

So, if you are going away this summer may I suggest that you find and book your Subs right now?

Pick the right Sub, give them a great 60 Seconds (not the same one each week) and you may come home not only relaxed, nicely tanned, but with some referrals to follow-up on.

Have fun!

Fun Free Tombola

I attended a meeting last week where a member organised a Fun Free Tombola. Laid out on a table were all of the prizes, nicely wrapped, with a ticket number taped on top. There were enough prizes for every member, plus five extras.

Then as each member (and visitor) signed in, they drew a ticket from a hat, and claimed their prize. Now, as I say it was a fun tombola, so half the prizes were a Mars Bar, while the other half were more valuable. There were things like: high-lighter pens, Thank You cards, CDs, books, a dinner for two and vouchers for the member’s services.

It really was good fun and as usual got me thinking.

How about this for an idea?

A Free Tombola for (eligible) visitor bringing. You could run the tombola in exactly the same way, and depending on your chapter’s funds, you could run it for just a month, or two months, or even three months.

Let’s assume your chapter has the funds to run the tombola for a month. From your Palms Report find out what your average monthly visitors are. Then add, say, 20% to the number and that’s how many prizes you will need. Now you need to buy the prizes and/or get them donated. Remember half will be just Mars Bars (or similar) and you need a few really good prizes.

Wrap and number them all and put the counterpart number into a hat. Now you are ready to play!

Each week anyone who brings a visitor picks a tombola ticket and collects their prizes from the prize table. And of course they get a ticket for each visitor they bring.

Of course the better your ‘Star’ prize is the more incentive there will be for members to bring visitors. An iPad maybe? With this in mind a shorter time with better prizes may work best.

I think this could be great fun (who doesn’t like a draw?) and help grow your chapter.

If you do try this please let me know how you get on.

NOTE: If you do run a tombola please email me first for one last piece of advice.

Vote Wakeham

Last Thursday I subbed for Peter Voice of PHP Heating & Plumbing at BNI Guildford. It was my first visit to the chapter and I have to say it was great. Forty people in the room, some very good 60 Seconds and I even sold a couple of my books.

The best part of the meeting? The 60 Second round. There were some brilliant 60 Seconds but one stood out above the others: the member getting a spontaneous round of applause and later winning the Best 60 Second award.

So what made it so good? Well, pretty much everything. It was of the moment, the acting was superb, it was very clever, included humour, and told us exactly what the member did, how they helped people and the sort of business they were looking for.

The opening line was (pretty much) – “Ladies and Gentlemen – I stand before you as the BEL Letting Party – your lettings candidate and current member for Guildford.”

Glenn Wakeham is the owner of Belvoir, Sales and Lettings, and the way he stood, spoke and moved would have been up there with the very best politicians.

Glenn then went on to tell us about his achievements over the past five years.

Job Creation: up 500%.

Wealth and Opportunities.

I liked this line, “The NHS – our health service – our excellent record will continue to ensure doctors and nurses live in affordable houses near Royal Surrey.”

Welfare.

Immigration.

Housing had another wonderful line, “Others may speak of ‘Right to Buy’ but we say ‘Right to Buy to Let.”

Everything was covered and he ended with “Vote Belvoir, for five more years of a better Guildford.”

What made Glenn’s 60 Seconds so good? Well, as I’ve said before, he became the story. A story that others would tell their friends and contacts about; exactly what I’m doing right here.

Glenn Wakeham certainly gets my vote!

A Blank Page!

Image this if you will. You are looking through one of those A5 Local Magazines. It’s full of articles, editorials, photos, adverts, it’s got a ‘What’s On’ page and of course crosswords and puzzles. Then you come across a blank page.

What do you think? Has the printer made a mistake? Is there an article missing? Did an advertiser forget to submit their copy for their advert?

Of course this wouldn’t happen, especially an advertiser who had paid for space, not bothering to supply copy for an advert. But it does happen in your chapter. Don’t believe me? Well isn’t it just the same as a member being absent without a Sub?

They have paid to advertise their business every week but any time they are absent (without a Sub) they are in effect running a ‘blank page’. In fact it’s far worse than just not running an advert because being absent also hurts their credibility. It limits their ability to find referrals for other members. Plus a whole host of other important things.

It is far more damaging to run a ‘blank page’ at your chapter than it is in a printed magazine. Yet many members do it. I also know that those same people wouldn’t dream of running a blank page, they had paid for, in a magazine.

So, if you ever think about being absent from your meeting consider these two things: 1) would you run a blank page in a magazine? 2) the damage it will do to your reputation?

And please don’t be fooled into thinking that you being absent will not damage your reputation - because it will!

No one will come up to you and say, ‘being absent last week damaged your credibility’ but someone in your chapter will think twice about giving you a referral they might have done

It’s just that you will never know.

How to really say thank you for a referral!

Something I’ve written about before is how little thanks some members give for the referrals they receive. It’s almost as if they think it’s their right, that’s what BNI and being part of a chapter is all about, so why would they have to put any effort into thanking another member for a referral they are given.

Well, if for no other reason than it’s just polite; a smile and a warm hand-shake is the least that anyone can expect, surely? But how about an email after the meeting, or a phone call, or even a card in the post, thanking the person concerned and letting them know how much you appreciate their efforts?

After all, isn’t it about building great relationships with your referral partners and even maybe giving them the incentive to find you another referral? Certainly, if I have worked hard to find someone a referral and all I get in return is a muffled thank you, I’m not inclined to put myself out again for that person.

And that’s what made what happened at the Isis Chapter in Ealing last week. So great! During the 60 Second round, Yaro Kowalczyk of Compcontrol IT, asked another member to stand, Raj Sohal of Archer Bond Property Investment. It seems that Raj was rather surprised to be asked to stand but not as shocked as he was when Yaro presented him with a free iPad.

Yaro Kowalczyk of Compcontrol presenting iPad to Raj Sohal

The reason? Raj had given Yaro his dream referral and he wanted to let Raj know just how much he appreciated his efforts.

Now I don’t know about you, but with a thank you like that I would be looking for another similar referral for Compcontrol and not just in the hope that I might be lucky enough get another iPad, but because I knew just how much it had meant to the person.

Now I not suggesting that you rush out and add to Apple’s profits, but I am suggesting that you think about the amount of thanks you give to the members that find you referrals. Because you just never know what it might do to your relationships with the people concerned.

Super Trouper

This blog is a little self-indulgent as it’s mainly about me, but I think it’s okay as it serves to make a great point.

I did a 10 Minute; one that was very different for me and way out of my comfort zone. It had music, dancing (not planned) and it got me a lot of referrals.

It was an amazing morning - with the whole chapter joining in.

The music I played, rather loud, was all by ABBA. The songs were ‘Does your Mother Know?’, ‘Take a chance on me’, The Name of the Game’, ‘SOS’, ‘Chiquitita’, ‘Knowing me, knowing you’, ‘Money, Money, Money’, ‘I have a dream’, ‘Super Trouper’ and ‘Gimme! Gimme! Gimme!’

‘Super Trouper’ led by Rosena Johnston and Dinah Liversidge really was something to see. Wish I had a video.

David Wimblett with Rosena Johnston - ABBA

Other than thinking “You like ABBA?!” you might also be thinking what do ABBA have to do with my business. And, more importantly, why am I telling you this story?

Well to answer the first question, I wanted to do something different, stand out, and in fact every song was connected to a point I was making about my business. Even if I say so myself, it worked rather well.

Why am I telling you? Well someone contacted me just last week because of my 10 Minute. Nothing unusual about that you might be thinking; that’s the point of a 10 Minute.

What’s unusual is that I did this 10 Minute in March 2009. Six years ago!

My ABBA 10 Minute is still bringing me contacts today and from people who, not only weren’t in the room that day, but aren’t even BNI members.

So, what could you do in your next 10 Minutes that will make you remembered for many years to come? Do that and the referrals will follow.

NOTE: My 10 Minute also resulted in a group of us going to Richmond Theatre for an ABBA sing-a-long!

When you say the right thing!

I'm having some work done on my new home at the moment. This includes making new doorways and bricking up other doorways so that the layout of the house is just the way we want it.

Doing part of the work is a builder, a good friend of mine, and during one of his tea breaks we were deliberating on Arsenal (there's no need to comment!) and life in general, which of course included our respective families.

David Wimblett watching Arsenal at the Emirates

My children are all now grown up but my friend has a son who is making his GCSE choices this year. I asked if his son had any idea as to a career, as at his age I hadn't had any idea, and to my surprise he said, 'Yes. A sports lawyer'.

I have to say I was impressed, not just because he had an idea of what he wanted to do, but more so because he knew exactly what he was going to do. My friend added that the only problem was that he didn't know how to advise him as neither he, nor his son's school, had any experience of how you become a sports lawyer.

And that's when there was a 'click' in my head; I know a sports lawyer. In fact this person had been involved in some Arsenal transfers. I told my friend that I couldn't promise anything, but that I would see if my contact could give him some pointers.

Well, to cut a long story short, my friend's son has now met the sports lawyer on three occasions, been to a seminar that he was speaking at, and had lunch with him. All in all, pretty amazing.

So, why am I telling you this story? Well, if my friend had just said that his son wanted to be a lawyer that probably would have been it. I know lots of lawyers and solicitors but it was the 'sports' that was the trigger.

And it's exactly the same when you are asking for referrals, or giving a 60 Seconds; for the best results you must be specific. Because just by adding one word, as in this case, can make all the difference.

Being general, trying to cover everything you do, simply doesn't work; well, not if you want great results.

So how about this for an idea? A New Year's Resolution that not only can you keep but that will also help 2015 be a great year for you too. Be specific.

Merry Christmas and a Happy New Year.

The Expert

Recently I saw a 10 Minute which I thought was brilliant and which turned out to be very effective.

It was by a video company. There was no personal stuff, no qualifications or how long they had been in business, no 'what makes a great referral', no request for target clients, no selling and no questions. Not even a memory hook.

The person concerned didn't even show any of his company's own videos!

The title of the presentation was 'What makes a winning video'.

We were educated on what makes a great video: from why a business needed a video, to planning, scripting, location, shooting, lighting, sound (very important), titles and length. At each stage we were shown videos (short clips) which demonstrated the points being made.

As I say it was a great 10 Minutes: very professional, well planned, well scripted and executed. What came across was that this man knew his business; he was an expert in his field.

He did get one quick question at the end, from a visitor, 'Do you make videos?' His simple answer was 'Yes'.

During the referral part of the meeting he received three referrals: one from the visitor, who had asked the question, and two from members who wanted a video shot for their own business.

Now I'm not suggesting that you go out and do a similar 10 Minute next week, and I know you shouldn't sell to the room (he did no selling), but

I do think that if you get seen as an expert in your field you will get many more referrals. So it's worth considering how you can use this idea not only in a 10 Minute presentation but in everything you do.

No Questions!

The other day I was asked by a member if I could give them an outline as to how they should plan their upcoming 10 Minutes.

One of the things I suggested was to allow one minute (included within the ten) for questions. In the end, whilst going with most of my outline, the member decided to allow two minutes for any questions.

I sent him a text message shortly after his meeting to see how he had got on. His reply was that he thought it had gone well but he was a little disappointed as he hadn't got a single question. And it had left him wondering if in fact his presentation had been poor. He sounded pretty down.

Now, as with most things in life, there are two sides to every story. In this case, his 10 Minutes may have answered every question that might have been asked: everything being clearly explained, with no loose ends. On the other hand, maybe his presentation had lacked any real interest, so no one was that involved. Knowing the person concerned I doubt that the latter was the reason.

However, there is a third possibility. This member's business is very technical and the content may have been above the understanding of many of the members in the room. If this was the case, the lack of questions, could have been down to people not wanting to seem daft by asking a dumb question.

Now this is where the Leadership Team comes in. One of the team should always have a question ready for the 10 Minutes Speaker and there are, at least, two good reasons for this.

First, it means that no member, having done their 10 Minutes, leaves the meeting feeling flat and worried that they did a bad job, and second, one question usually leads to a lot more. It just takes that first hand to go up to get the ball rolling; it gives others the confidence, the permission, to ask their question.

So when the 10 Minutes Speaker is presenting, think of a great question to ask. And consider this: there are no stupid questions, other than the one you never ask. The best thing is that your question could mean the difference between a member feeling great or not. And maybe it might even lead to extra referrals for the member. How? Because your question leads to a point of confusion, to all, being made clear, or expands on a point already made that leads to other opportunities.

There really is no downside to asking a question when the Chapter Director says, "Any questions?" So, make sure your hand is the first to go up at your next chapter meeting.

BNI Game a waste of time!

I visited a chapter recently in London who were taking part in the BNI Game and one of the members complained to me that it was a complete waste of time, as it encouraged members to just make things up.

The BNI Game, as I explained to the member, can be an outstanding building block for a chapter. But it does depend on the ground rules set out by the Leadership Team and a strong, but fair, game co-ordinator. In addition, strong members will not take ‘advantage’ of the game to score points.

So, what can the organiser of the game do to ensure that every member plays to the spirit of what is being done for their benefit?

Well, with regard to visitors, this is an easy one to answer, and just a few basic guidelines are needed. First, if someone has come as a visitor within the previous six months they can’t come again as a visitor during the game, unless it’s with an application form. A visitor won’t count if it’s the same person a member ‘wheels out’ every time there is a membership drive.  An eligible visitor is only anyone that could apply to join the chapter.

Then there are referrals - always a difficult one! Well, again this is easy to deal with. It’s why there is a Referral Reality Check. If there is a doubt over the validity of a referral it can ‘randomly’ be picked during the referral part of the meeting.

Testimonials, workshops and 1-2-1s are all often part of a BNI Game and if more of these are done, even if a few are not as good as they could be, it can only be good for the chapter. As are the wearing of a badge, BNI Pin and getting to the chapter early.

The only item that is difficult to ‘police’ is the Thank You for the Business, but even here an astute Membership Co-ordinator can usually spot the odd anomaly.

Now I’m not naive enough to think that a little ‘embellishment’ of the truth doesn’t take place. But given the amount of extra business the BNI Game produces for the members of a chapter, I suppose the odd duff contribution is a price worth paying.

And in any case, certainly where I was concerned, if I knew that another member was bending the rules it damaged their credibility, and long term that member lost out.

The BNI Game is a brilliant incentive for any chapter. Just make sure that it’s not you who is taking ‘advantage’ of the spirit of the game.