Printinc

 ‘If you can think it…We can ink it’.

I’ve just been looking at the new website of Printinc: the printers in BNI Elmbridge run by Carolyn and her husband Ian.

It’s a lovely new design with a really good first page. It has everything there: telephone number, email address, what they can do for people (including their primary purpose – which is to serve their customers) and the opportunity to get a quote. You can also see recent work they have done and customer testimonials. There is everything you need as a new prospective customer and, without doubt, it will increase the number of people contacting Carolyn.

For Printinc it’s perfect, but it’s also great for Owen Carr the web designer, as he has put together a wonderful new site for Carolyn (and I’m sure other people were involved). However, it can go much further than that.

Now, for the moment, let’s just think about me. I’m looking at the first page right now, I love it, but what does that mean? Well, one I’m writing about it, but more importantly, I will be sending it on to people I know, to show them what Printinc can do for them. So, just imagine the result, if the 37 members in the BNI Elmbridge did the same. Carolyn’s referrals would increase even more.

However, it can go far further than this. I’ve looked at members' sites and discovered things I didn’t know about them; so the possibility of referrals to them increased.

So, I have a question to you (yes, you). Have you looked fully at the website of every member in your chapter? If not, then I recommend you do. The result? You will get the opportunity to give more referrals, but it goes further than that; imagine what might happen to the referrals you receive if every member in your chapter studied your website as well!

Why not start looking today?