Tuesday 21 April 2015

Vote Wakeham

Last Thursday I subbed for Peter Voice of PHP Heating & Plumbing at BNI Guildford. It was my first visit to the chapter and I have to say it was great. Forty people in the room, some very good 60 Seconds and I even sold a couple of my books.

The best part of the meeting? The 60 Second round. There were some brilliant 60 Seconds but one stood out above the others: the member getting a spontaneous round of applause and later winning the Best 60 Second award.

So what made it so good? Well, pretty much everything. It was of the moment, the acting was superb, it was very clever, included humour, and told us exactly what the member did, how they helped people and the sort of business they were looking for.

The opening line was (pretty much) – “Ladies and Gentlemen – I stand before you as the BEL Letting Party – your lettings candidate and current member for Guildford.”


Glenn Wakeham is the owner of Belvoir, Sales and Lettings, and the way he stood, spoke and moved would have been up there with the very best politicians.

Glenn then went on to tell us about his achievements over the past five years.

Job Creation: up 500%.

Wealth and Opportunities.

I liked this line, “The NHS – our health service – our excellent record will continue to ensure doctors and nurses live in affordable houses near Royal Surrey.”

Welfare.

Immigration.

Housing had another wonderful line, “Others may speak of ‘Right to Buy’ but we say ‘Right to Buy to Let.”

Everything was covered and he ended with “Vote Belvoir, for five more years of a better Guildford.”

What made Glenn’s 60 Seconds so good? Well, as I’ve said before, he became the story. A story that others would tell their friends and contacts about; exactly what I’m doing right here.


Glenn Wakeham certainly gets my vote!

Wednesday 15 April 2015

A Blank Page!

Image this if you will. You are looking through one of those A5 Local Magazines. It’s full of articles, editorials, photos, adverts, it’s got a ‘What’s On’ page and of course crosswords and puzzles. Then you come across a blank page.

What do you think? Has the printer made a mistake? Is there an article missing? Did an advertiser forget to submit their copy for their advert?

Of course this wouldn’t happen, especially an advertiser who had paid for space, not bothering to supply copy for an advert. But it does happen in your chapter. Don’t believe me? Well isn’t it just the same as a member being absent without a Sub?

They have paid to advertise their business every week but any time they are absent (without a Sub) they are in effect running a ‘blank page’. In fact it’s far worse than just not running an advert because being absent also hurts their credibility. It limits their ability to find referrals for other members. Plus a whole host of other important things.

It is far more damaging to run a ‘blank page’ at your chapter than it is in a printed magazine. Yet many members do it. I also know that those same people wouldn’t dream of running a blank page, they had paid for, in a magazine.

So, if you ever think about being absent from your meeting consider these two things: 1) would you run a blank page in a magazine? 2) the damage it will do to your reputation?

And please don’t be fooled into thinking that you being absent will not damage your reputation - because it will!

No one will come up to you and say, ‘being absent last week damaged your credibility’ but someone in your chapter will think twice about giving you a referral they might have done

It’s just that you will never know.