No testimonial!

8/12/08

When you receive a testimonial it’s a great feeling, having someone else stand up and tell the whole group how good you and your company are just can’t be beaten. It will increase the trust that people have in you and will increase the odds of you receiving even more referrals.

But, a testimonial is not a right!

I say this because I have had a couple of members complain to me that they have done work and not been given a testimonial for it. Well, there are a number of reasons why this might be the case.

If the work was for a third party, a testimonial can sometimes be hard to obtain. If the work was for a fellow member, they may think, as I do, that a testimonial should only be given if the work or service was exceptional.

A testimonial should be viewed like feedback. Many business people spend a great deal of time and money on customer surveys. But in BNI we get this service for free, it’s just that we have to work a little harder for the results.

Say a testimonial scores a five (exceptional), then no testimonial could be either a three (good) or a one (poor). The question, is which?

So, if you are wondering why you have not received a testimonial, do a little research and you may just improve both your business and referral rate.