It’s all in the detail!

9/9/09

Some while ago I listened to a very clear and concise 10 Minute presentation. The member concerned broke their presentation down into easy to understand sections: a little bit of history, what made them special, the three main areas of business that they provided, what kind of business they were looking for and how they could be introduced. The fact that made them different was their attention to detail, real attention to detail, they did things that other people didn’t even think about, some things that you might not even notice. But afterwards, somehow, something, made you think that it was special. It’s just that you couldn’t put your finger on what it was.

It was a great 10 Minutes and certainly had me believing in the company and their products.

As normal toward the end of the meeting, the Door Prize was awarded and this is where the credibility of the 10 Minute Speaker, in my mind anyway, took a body-blow.

The Door Prize was wrapped up in an old plastic bag! All that special attention to detail that had been talked about just evaporated and it was replaced by a doubt in my mind. Did they really pay that extra special attention to detail?

So, to ensure the best possible referral opportunities, make sure that whatever you say you do and that whatever you say you can do is backed up in everything you do. Don’t let just one preventable lack of detail ruin your brand and everything it stands for.