Does your business card fit?

3/12/10

Pretty simple this one. I was giving my BNI business card file a spring clean and found that over 30% of my fellow member’s business cards were too big to fit.

Most were too wide, some too long and others, well, just a strange size. Now being different can be a good thing, but not when you want your business card in every member’s card file. And, that’s what as members we all want. Every time a member shows their card file to one of their contacts, we want our business card in it. It means the potential for referrals - more business.

So, what’s the ideal size? Well, I think it is this: 86mm x 54mm. Almost credit card size. But, please do check yourself and then get your graphic designer or printer to produce a card that size.

Then, with your new cards, the perfect size, make sure that every member of your chapter has some (and they are in their card files) and that the chapter business card box has a good supply as well. It’s amazing the number of members that don’t have their cards in the chapter card box, when every week the chapter director invites the visitors to take the business cards of the members.

Not having cards in member’s card files or cards in the chapter business card box are lost opportunities. Business is already tough, please don’t make it harder than it need be.