I’m guessing that if your business only did one estimate a
week it wouldn’t be in a great position; under normal circumstances that
is. You might price the job more keenly
in order to give yourself a better chance of winning the work. You would be hanging by the phone willing it
to ring, desperate to get the job.
Now just think what better and more marketing could do for
your business. More estimates to
do. Which would mean that you could
charge more. You could pick and choose
what jobs you did. You would have less
stress. Make more profit. And, maybe, even have better holidays.
Well, at the recent Leadership Team Trainings for our new
chapter teams, according to Phil Berg, this is exactly what having just the odd
visitor to your chapter meetings is like.
Read one estimate as one visitor.
Why? Well, with one
visitor, you are desperate for them to apply (dare I say join) and at almost at
any cost. If they have a heart beat they
are in. And, I can assure you, that
isn’t the best way to grow a strong and profitable chapter. Whereas, with lots of visitors, and many more
applications, a chapter has a choice of whom they accept into their
chapter. There is less pressure to take
on just anyone. The long term result of
which is more and better business.
And the real benefit of having more visitors? You will be able say goodbye to that One
Estimate. Because more visitors, means
more and stronger members, which means more referrals, and that means more
estimates!
Mr. Berg certainly got me thinking. What about you?
