Have you let anyone down recently?

Trust is a major factor when it comes to people recommending you. Let’s face it, however good you think a company’s service is, would you easily recommend them if you couldn’t completely trust them?

I’m guessing that the answer is probably no – certainly I know that I would think twice.

It’s really important that we don’t raise people’s hopes by making a promise only to dash them by breaking that promise.  It wrecks our credibility and therefore any trust that person has in us and our company.

Now I not talking big events here, it’s the build up of those small broken promises that do the real damage.

For example, have you ever said to someone, ‘I’ll call you in the morning’ and not done so?  Or, ‘I’ll pop it in the post’ and forgotten?  Maybe, ‘How about coffee on Thursday?’ and totally forgotten about it.  Even, set a date for a meeting, ‘No fail’ you said, and then changed it.

The list may seem unimportant, but each is a broken promise.  Sooner or later people will stop believing you and with that goes your credibility.  And, after that goes the trust a person had in you.

The result of all these broken promises is fewer recommendations.

A client asked me recently how they could improve their image and by doing so get more recommendations and my answer was easy.  I replied, keep your promises. Only that very week I knew they had forgotten to call someone and the person concerned had stayed in all morning waiting for their call.

Okay, life happens, we all know that.  So, how can we avoid these little ‘killer’ things happening?  Here are my five top tips:

1)      Immediately make a note of anything agreed.  Put dates in your diary.  2) If it is possible, do whatever it is there and then.  3) Once a date is set, don’t break it.  What makes one meeting more important than the one you have already?  What does it say about the way you feel about the person that you are happy to break an appointment with?  4)  If you know that you are going to be pushed, don’t set a definite time.  Rather than saying 11.00am tomorrow, just say sometime tomorrow (but make sure it is tomorrow.  5)  If you do need to let someone down, because it will happen, let them know as soon as possible, don’t leave them guessing.

Follow these simple tips and you will find your credibility increases, the trust grows, and recommendations follow.

Are you in the Frame?

I made my first visit to BNI Surbiton recently and was made to feel very welcome. I saw a great meeting with a lot of business being passed but what really impressed me, because it stood out as being special, was the way members presented their testimonials.

A verbal testimonial is always better than a ‘nothing today’ during the Contribution Round. However, a nicely printed letter is by far the best way to give a testimonial. Always remember to give two copies: one for the member and one for the chapter's Testimonial Binder. Often the testimonial will also be added to the chapter’s website and, of course, the member’s website. It might also be used in advertising and - even better - framed and displayed at the member’s place of business.

All of these things are extremely useful, not just for the member receiving the testimonial, but also for the person giving it.

But at BNI Surbiton they take the giving of a testimonial a stage further. They present one copy of the printed testimonial already framed. Not only does this look great when it is presented but the person receiving it is able to display the testimonial immediately; no having to go and buy a frame (or not getting round to it).

Dave Goodman - Utility warehouse

Often as these things happen, a few days later I visited Amanda Lord, of Ad Alta Sports Therapy, for some physio, and on display was a framed testimonial given to her by Dave Goodman of the Utility Warehouse. The testimonial reassured me that I was in good hands and, of course, I noted Mr Goodman’s name and business.

Although this might seem like a small thing and certainly a little effort is required but, if you are looking for ways to improve your business, then I think it’s well worth the investment in time and money.

A Service Manager

The following happened at my own chapter some time ago, but I recently told the story as a mini-education slot and it occurred to me that the lesson would make a great blog.

For nine weeks in a row one of our members asked for an introduction to a service manager at a garage. He changed around what he said each week but at the end he always asked for the same thing: a service manager at a garage. I would write this on our ‘Referral to look for’ sheet, racking my brain for a Service Manager, while making sure I didn’t miss the start of the next 60 Seconds. No one ever came to mind.

Between meetings nine and ten the member went to a Referral Skills workshop. At the next meeting once again he did pretty much the same 60 Seconds but at the end he changed it. He asked for the Service Manager at Vauxhall in Chiswick. He was very specific. This time I instantly thought "I don’t know that person" (it was easy) but, my next thought was, I did know the Service Manager at my local Alfa garage. Because that’s the make of car I drove at the time.

After the meeting I spoke to the member and asked if this contact would help him. And of course it would; he said he had been asking for just such a contact for 10 weeks. Obviously I contacted the service manager and was able to pass the referral later that same week.

Now you might be thinking I’m a little, or maybe rather, stupid, and that might be so, but by being specific the member made it easy for me, and it led to a referral.

So my message is to be as specific as you can be. Don't think by trying to cover everyone it will give you a better chance of getting someone. If you can make connections easy for people you will get more referrals.

Sharpen your Axe

I was taking a tree root out of my garden recently; you can certainly wear yourself out swinging an axe. And what I discovered is that the job is so much easier and more effectively done if you use a sharp axe. Strangely, I would never think to prepare food in my kitchen without first sharpening my kitchen knives.

So what’s my tree root cutting skills (or lack of), and my cooking skills, got to do with you and your BNI chapter? Well, as it turns out, a fair amount. You see, I purchased my axe some years ago and have been using it, off and on, ever since. I swing it at mostly tree roots, now working up a good healthy sweat, as I’m having to use more and more effort, all because my axe was blunt.

And, I’ve noticed that, this is a lot like many BNI members. They attended the Member Success workshop as a new member and then maybe another skills workshop or two and that is it, they never go again. Done that!

But, like my axe, our business skills and our networking skills get ‘blunt’. We forget some of the things we know; while others we just stop doing and we don’t actually even know why.

So if you haven’t attended a workshop recently, say in the past three months, certainly if not in the past six months, I highly recommend that you attended a workshop soon. Doesn’t matter how many times you have completed the workshop before, just go along and sharpen your skills.

Because if you hone your skills, your results will improve, seemingly, without any extra effort.

Super Trouper

This blog is a little self-indulgent as it’s mainly about me, but I think it’s okay as it serves to make a great point.

I did a 10 Minute; one that was very different for me and way out of my comfort zone. It had music, dancing (not planned) and it got me a lot of referrals.

It was an amazing morning - with the whole chapter joining in.

The music I played, rather loud, was all by ABBA. The songs were ‘Does your Mother Know?’, ‘Take a chance on me’, The Name of the Game’, ‘SOS’, ‘Chiquitita’, ‘Knowing me, knowing you’, ‘Money, Money, Money’, ‘I have a dream’, ‘Super Trouper’ and ‘Gimme! Gimme! Gimme!’

‘Super Trouper’ led by Rosena Johnston and Dinah Liversidge really was something to see. Wish I had a video.

David Wimblett with Rosena Johnston - ABBA

Other than thinking “You like ABBA?!” you might also be thinking what do ABBA have to do with my business. And, more importantly, why am I telling you this story?

Well to answer the first question, I wanted to do something different, stand out, and in fact every song was connected to a point I was making about my business. Even if I say so myself, it worked rather well.

Why am I telling you? Well someone contacted me just last week because of my 10 Minute. Nothing unusual about that you might be thinking; that’s the point of a 10 Minute.

What’s unusual is that I did this 10 Minute in March 2009. Six years ago!

My ABBA 10 Minute is still bringing me contacts today and from people who, not only weren’t in the room that day, but aren’t even BNI members.

So, what could you do in your next 10 Minutes that will make you remembered for many years to come? Do that and the referrals will follow.

NOTE: My 10 Minute also resulted in a group of us going to Richmond Theatre for an ABBA sing-a-long!

Across the dance floor!

Don't know about you, but when I was in my early twenties it took a great deal of courage to cross a dance floor and ask a beautiful girl if she would like a dance.

Again, if you were anything like me the answer was a curt "No thanks", and you had to make the return trip to your starting point - knowing that everyone watching knew exactly what had just happened. I would imagine those gifted at asking a girl to dance feeling pity for me, while those more timid than I just thanked their lucky stars that it wasn't them doing the walk of shame and took another sip of their beer.

But if not that night, another night, I would try again and I kept on trying, as I expect you did, until a lovely girl said yes.

Well that was a long time ago, but the experience is still very valid today.

You see when I ask members if they have tried inviting visitors by letter, or postcard, by email, by text, or even asking people they know if they could suggest someone, I more often than not get the reply, "Oh. I tried that once and it didn't work".

Can you imagine the number of unmarried men there would be around if they had used this same principle when asking a girl for a dance, or even a date? She said 'No'. I'm not trying that again!

So, why is it that those very same people only try inviting a visitor once?

I guess it comes down to a combination of fear, ambition, priorities and even credibility.

There was a lot of fear in asking the girl of your dreams for a date. However, for most men to have a beautiful loving girlfriend was something they dreamed about. And other than football on Saturday, it was their only priority. There was of course credibility at stake, as no-one wanted to be the only person without a girlfriend.

So, if you find it hard to get visitors along to your chapter, cast your mind back to those days on the dance floor; for some of you it may have been just last week!

And instead of trying to find a visitor using one particular method just the once, keep trying until you succeed. After all, you know that if you keep trying you will succeed.

And ladies, this doesn't let you off the hook, as I'm sure you have your own example!

Good Luck.

Welcome to Bristol Cook

On the 20th August (I went on holiday the next day) I visited Bristol Cook, a lunchtime chapter, pretty much in the centre of Bristol.

The chapter launched in January and is already thirty strong and it's easy to see why. Led by Sarah Owen, a good friend of mine, and Area Director, the chapter has a real sense of togetherness and everyone seems to like each other. I love their 'Good Egg of the Month' award.

But what I really like is their 'Referral to look for' sheet. The front is fairly standard, other than it is colour coded into Power Groups; what a great idea. However, it's the reverse of the sheet that is really impressive. It's all there.

Leadership Team, 10 Minute Speaker, 60 Second guide and the month's Network Leaders. But it goes much further than that. It then covers the Top 5 Business Givers, the Top 5 Referral Givers and the Top 5 Visitor Inviters. Each has a total: 198 visitors this year. No wonder Bristol Cook is already a 30-strong chapter.

However, once again, there is more. Bar Charts for the Business Givers, Referral Givers and Visitor Inviters. The visuals are so much better than just plain figures.

So, why do I think this is so good? Well, it's simple. The members of Bristol Cook have been accountable from 'Day One', every week they can see their Network Leaders and how well they, as a chapter, are doing. It's just brilliant. What's even better is that the chapter has a good spread of Network Leaders; a sure sign that every member is playing their part in the success of the chapter.

If your chapter doesn't present your chapter figures, at least monthly, with the aid of great visuals you, as a member, are really missing out.

Every business must know its 'numbers' for real success and your BNI chapter is no different.

I look forward to visiting Bristol Cook again and I am positive that when I do it will be a massive success and a Flagship Chapter.

My mobile rings during a meeting!

There’s nothing worse than a mobile going off in a chapter meeting – well, other than someone texting during a meeting that is. And that’s why, at every meeting, the Chapter Director reminds us to turn our mobiles off.

So, why was my mobile switched on and, more importantly, why did it ring? Well you will be pleased to hear that it was all pre-arranged; part of a very clever 60 Seconds by one of the members of the chapter. Yaro Kowalczyk of, IT company, Compcontrol Ltd. This is what happened.

As Yaro stood to do his 60 Seconds my phone rang. I answered with a “Hello”. Yaro was on the other side of the room on his mobile, he also said “Hello”. I couldn’t hear anything coming from my phone, so I tried another, “Hello”. It seemed that Yaro also couldn’t hear anything his end so he to tried another “Hello”. Still no sound my end, so I tried yet another “Hello”. We both hung up.

Yaro went on to explain that what we had just experienced on our mobiles, a bad connection, was just like having a bad computer network. And that a bad network meant that computers and peripherals had difficulty ‘talking’ to one another, leading to all sorts of problems, amongst them lost tempers and lost money.

Yaro explained that his company, Compcontrol, supplied unrivalled network services, and that if anyone in the room knew someone having a problem with their computer network it would be a perfect referral for him.

I have to say that I thought it was a brilliant way of demonstrating what Compcontrol did and because of that will forgive a  mobile being used during a meeting.

Note: Please don’t all start ringing each other at your next meeting!

Thank You

On Friday I subbed for a very good friend of mine, KeithSpillett, at Isis in Ealing; Isis is a chapter of over 40 members.

It was great to go back to Isis as they were one of the chapters that I used to look after, as an Area Director, for London North West. But what made my visit even more special was what Charles Scholefield said during the contribution part of the meeting. He said that they missed my experience and support; I have to admit that it made me feel rather good. He also bought a copy of my new book, ‘The 10 Year Breakfast’, as did many of the other members of the chapter. It was a very good morning!

However, it was one of the testimonials given that really caught my attention. It was from Mathieu Rossano to Olivera Babic of BabicInteriors (interior designer). Olivera had designed the layout and colours for Mathieu’s new clinic and his testimonial not only explained how great Olivera was at her job but also how good the layout and colours made his patients feel. A good testimonial. But then he presented her with a bottle of Champagne. What a great way to say ‘Thank You’, and what a wonderful testimonial.

Being successful has a great deal about being different, about standing out from those around you. And I think that both Mathieu and Olivera have achieved that here.

So, next time you have something to do, what can you do to make it that extra bit special?

90 Day Challenge

It seems that wherever you turn there’s a new 90 Day Challenge being made. It’s all over Facebook and the leader of the pack seems to be ‘The Body by Vi Challenge’. The idea is that you set a goal, video it, and then ‘Go Public’ with it; on Facebook, Twitter, just about everywhere.

There’s nothing new in this idea, I have written blogs about making goals public and there’s even a chapter in my new book ‘The 10 YearBreakfast’ on the subject. But, being challenged by a friend, and making the goal public, really seems to have caught on.

So, how about this for an idea?

Challenge your best mate in your chapter to a goal: to bring a certain number of visitors to your chapter in the next 90 days, or a certain number of referrals. The bigger the challenge the better! Then make a video (including your chapter name of course) and go public with it.

I think this would be a great deal of fun and I’m sure you could think of a prize or two. Maybe if enough members in your chapter took part, all of the winners' names, could be put into a hat for a special prize from the chapter?

Maybe even a BNI Director would like to challenge a member or two!

Do you know, I’m pretty excited about this idea! What do you think?

Now who shall I pick…

No need to bring a Door prize!

I heard recently that a Chapter Director had told their chapter that there was no need to bring a Door Prize in future. Well firstly there is no option on bringing a Door Prize; it’s something that as the 10 Minute Speaker you have to do.  See BNI Policy No. 8.  But, that’s not the point!

The members, and certainly this Chapter Director, are missing the point of the Door Prize.

At the very minimum the Door Prize is a Thank You from the 10 Minute Speaker to the chapter. But it goes much further than that.  The Door Prize is proof.  Proof that the member can plan, is organised, and does what they say they do.  And, if nothing else, cares about their fellow members.

But, let’s look at this a little closer.  What do I mean by 'it means the member can plan and is organised'?  And why does that matter.  Well, as a 10 Minute Speaker you get six weeks’ notice of your slot.  That’s six weeks to plan and organise what you are going to bring.  Why does this matter?  Well, if I’m going to give you a nice referral from one of my best contacts I want to know that you can plan and that you can organise.  I also want to know that you care.

But, how about the Door Prize itself, and the way it is wrapped?

Again, it proves a great deal.  In a 10 Minutes just about anything can be said; after all words are cheap.  The only time there is any real proof that you can deliver what you are talking about is the Door Prize.  How much time did you take sourcing it?  How well is it wrapped?  No time, and badly!  What does that say about you, your business, and the product/service you provide?  To be honest, not a great deal.

Whereas a beautiful Door Prize which was wrapped with care?  I think you get the picture!

So, please never be tempted to forget your Door Prize as it will affect your referral rate.

Do you still deserve your Blue Badge?

5/3/2013

I love the Blue Badge – Notable Networker – when it’s given for the correct reasons but it has crossed my mind on occasion that it should come with a time limit.  You hold the badge for, say, one year.

Well recently, I visited a chapter where that is exactly what happens; a member only gets to keep their blue badge for a set amount of time.  And I have to say that I think it’s a good idea.

Let me tell you why.  I don’t think a Blue Badge (or for that matter a Black - Gold Club - Badge) is like an Olympic Gold Medal.  Olympic medals come with a date; like 2012.  Everyone knows that Mo Farah was Olympic Champion in 2012 and at no other time.  Whereas a Blue Badge awarded years ago says that the person wearing it is a Notable Networker today and yet it’s possible that they may have only been ‘notable’ that one time.

Now maybe I’m being a little harsh but, if you are wearing a Blue Badge, are you happy that you still deserve to be wearing it?  For example, are you a Green Member?  Thinking about it, maybe there shouldn’t be a time limit on having a Blue Badge. Instead, if you become a Red Member you have to hand your badge back.

What do you think?