Your great photo!

That’s assuming you have one and it’s good.

A fair number of BNI members don’t have their photo on their BNI Chapter Website; instead there’s just a silhouette of their head.

Then of course, some members even have a misleading photo, which, trust me, hurts their referral numbers. And, please do believe me, as I have a lot of knowledge on this, based on the experience gained from members over many, many years.

First you need a good photo; one that clearly shows who you are. It needs to be up-to-date, with a good pose, nice lighting, and, of course, in focus. Now I’m not saying it needs to be the perfect professional portrait, but it does need to be a good photo. Which means not using the first thing you find; on holiday, down the pub, blurry, from 15 years ago, just a mess.

Why? Because a good photo seen on your BNI website will save you losing referrals.

No photo of a member on your BNI website may not affect how you think about that person but, it’s how other people think that matters, not you. I know of many people that have left a BNI website because of the lack of a photo (also a bad photo) of the member they were considering.

So, if there is no photo of you on your BNI website, then I recommend you get a good one put up as soon as possible. I promise, you are more than likely to receive more business.

Five Referrals!

 A good friend of mine (he does plumbing and heating) is not only a very good BNI referral giver, but he also receives a very good number of referrals himself from members of his chapter.

He has been a member for many years and a few years ago he did some maths, which led to him getting even more referrals. Now I know that you can do the numbers, but you will require some information, and there are three things you will need on record. First, the number of referrals you give each year, second, the number of referrals that you receive each year, and third, the amount of business you receive from those referrals each year. That’s it!

Okay, so firstly, divide the amount of business you received by the number of referrals you were given. For example: you get £16,000 of work, from eight referrals, which makes each referral worth £2,000.

Then secondly, work out how many referrals you give in order to receive the number of referrals you are given.

My friend worked out that for every five referrals he gave he received one £2,000 (roughly) referral in exchange.

To drive him, he worked out that for every referral he gave it was, in effect, worth £400. But, this is the part that impressed me, he passed more and more referrals, and for every five he passed, he received about £2,000 in return!

So, if you did your maths, could you increase the number of good referrals you receive? All I can say is it’s worth a try – because it certainly worked for me!

First Aid

I meant to write this blog in March, as I had noticed a photo on Facebook, which when I read about it, I found very interesting and motivational. The photo is of a present given to David Husband of BNI Dylan, in Swansea.

David has been a member for around 18 months, which most of, due to Covid, has been online, and, as he has said to me, that has meant that we have all had to learn to adapt how we work, meet and communicate. And for some of us this has been very difficult; getting used to break-out rooms, not just chatting, not meeting people to invite, no business cards, less work; and some people lost their motivation.

David had his Feature Presentation, which he made interactive (with new Zoom skills). He also did an Education Slot (interactive) and encouraged members to use Zoom before and after their meetings. This then led to social media, working with the chapter's IT company, on to a members list that could be downloaded, that included lots of information about each member, Power Teams, plus much more.

This has led to a great feeling in BNI Dylan and, in return for all of his amazing ideas and work, the chapter gave David a food hamper from the chapter's butcher.

I think that we can all learn a great deal from David’s thinking; not just for now, but for years to come.

I titled this blog ‘First Aid’ because that is what David does; Dewi Development, First Aid Training. He provides First Aid training, coaching and mental health consultation.

If you like the sound of this why not give him a call?

What a mess!

Now before you start thinking that this is about something bad, let me explain.

I visited, by Zoom, the Hawke Chapter in Bristol recently, and the Featured Presentation was one of the best that I’ve seen in a long time. I’ve told lots of people about it and, via me, the company has already received more business.

The presentation started as normal and the person put on a white lab coat but was then handed a small pot of baked beans. Interesting, I thought! Then the lady talked about the various types of dirt and mess they came across. At exactly the same time (now with goggles added) pots of the stuff, including the baked beans, were poured over her head. I’d never seen such a mess of gunge.

Well, this was the type of mess (although rather extreme) that Claudia and her company - A Cleaning Service – cleaned for people and extremely well.

I loved the presentation and, as I have already said, I’ve told lots of people about it, and she has already received a referral via me.

So, what’s your next Featured Presentation going to be like?

I also liked the meeting overall. There were a few small unusual things: the Leadership Team waved as they were introduced, a great countdown clock on screen during the 60 Seconds (although only 30 seconds this day), and two Awards. The Pink Croc Award was an extra.

This meeting was rather special for two reasons; a visitors day (29 visitors, I think), plus the last meeting of the current Leadership Team, which included Matt Richardson, who had been the President for the past three years. Now he was brilliant (he also plays the Bass guitar).

The meeting was fun, well run and the Chapter is passing a very good amount of business. If I lived in Bristol, I would love to attend the meeting in future.

The Hawke Chapter really made me feel that I would love to be a part of it.

Special note: I was invited to attend by Cathy Provenzano, a rather good Lettings Agent in Bristol.

American Pickers

I have to say that I rather like this programme. Mike and Frank are amazing and Danielle is more than good in finding them leads and referrals. I’ve even got a friend (who lives in Whitton – just down the road from me) who has visited their shop in Nashville and purchased an item.

They find some incredible objects: lots of motorbikes, cars, toys, paintings, guitars, and often things from sheds that haven’t been opened for years and years.

Well I was watching it yesterday and they were taking about how stuff was found. The things came from all sorts of places, plus auctions, car boot sales and lots by word-of-mouth.

That’s why, word-of-mouth is very important for us in BNI; as it’s all about knowing what members would like and letting others know about whatever it is - recommending each other. And, often it leads to amazing things, and remarkable business, being found.

So, if you haven’t done it already, how about this week making a list of your fellow members and against each name, writing down something special they are looking for and why.

For example: not Martin – accountant. But instead – Martin loves helping film location people to make the right moves going forward.

Of course this could require a One-2-One, or at least a phone call, but I promise you, would be really worthwhile long-term. And, a great deal of fun!

One-2-One in Mumbai

 Over the years I’ve been in BNI, since 2003 in fact, it has proved very worthwhile for me, not just for referrals, but for many other reasons; obviously most often from my own chapter but also around the country.

Right now, I can remember needing beautiful flowers in Oxford and a plumber in Southsea; very good reliable companies. I’ve also recently had members supporting my new children’s book and a few years ago helping me with a wonderful trip to Australia.

Well this week, I’ve had a One-2-One with a member in Mumbai. It was early morning for me, afternoon for them and the best part was seeing each other via Zoom. It’s such a great device to use today.

We had a very good and interesting meeting and I was also lucky enough to see their full 10 Minute PowerPoint Presentation – which was very distinct and beautiful.

Anjali Vhatkar is the founder and CEO of the Elaura Art Gallery and their work is amazing. If I had rooms large enough, there was art I saw that I would love to have, but sadly I don’t have walls that big!

However, what I can do is to speak to the architects and interior designers, and even hotel owners, I know, to see if they would like to know more about Elaura Art and how they could own one of these beautiful pieces.

But, what I like best is that I love the products (the art) and I find Anjali very distinctive, which means that I will talk about the Elaura Art Gallery to my friends, and in the past I’ve often found that this often leads to my friends asking me about the person I’m chatting about (how good they are?) and then to them later receiving referrals.

So, have you a great story to tell, that your fellow members will want to convey to their friends? Because, if you do, you might just find your referral number increases afterwards.

150 Prospective Customers!

 I was talking to a friend of mine recently about them finding new customers and I asked them what it would take to find 150 to talk to. How long it would take, how much effort it would be and how much it would cost them? Not just money but the time lost, doing what they liked best, working on the good parts of their business.

The answer was that they didn’t know and, in fact, that they doubted that it would ever happen.

But, by being a member of BNI, meeting 150 new prospective customers every year is easy; well it can be!

Just imagine what 150 different people listening to you about your business every year might do for your business. I know many people where the results for them have been outstanding.

So, why does this often not happen? The answer is, not having three visitors at your chapter every week; because in a year, if the chapter did, that would be 150 prospective new customers.

Now I know chapters that often don’t have any visitors in a week. I also know members that have not brought a visitor in over a year. I find both of these things hard to understand.

And, I’ll tell you why. Most of us have a business to grow; we are members of BNI to help us grow our business. We are asked by BNI to bring visitors and they give us training to help us. But many members still don’t bring visitors.

Here is a little bit of maths for you. If you are in a chapter of 38 members and each member brings four visitors a year, the chapter will get 150 visitors per year.

Now, as an individual member, you find four prospective new customers, but if every member does it, you get to sell to 150 prospective new customers.

Now, I don’t know about you, but I want to grow my business, and finding four prospective new customers is far easier that finding 150 myself.

So, who are you going to invite this week? You will get more new customers and more referrals if you do. Make it fun.