10 Minutes of Fun!

 Sounds good doesn’t it, but it does involve a little hard, physical work.

I was chatting recently with a Personal Trainer, who’s pretty much closed for business at the moment. But, she is doing lots to make sure that her business is not only better, but ready for training sessions when the lights go green and lockdown ends!

One thing she is doing is making a 10-minute training video. It’s aimed to not only keep people fit but also for them to have some fun. A real bounce! She suggests that you do it every day because it will relax you and help make the whole day better. One of my other friends actually works out, at 8.30 every morning, and it energises their day.

But, as far as her business goes, it’s even better than that, because it will be sent to every one of her customers and friends. Many of whom I’m sure will thank her for it. But, also she is going to ask them, if they enjoy the workout, if they would send it to three of their friends.

I asked her how many people she was sending it to and her answer was 43. Now not only is that fun for them but business-wise it could be a real winner. Imagine if people that are not already one of her customers, really find it stimulating; maybe they will become a new customer? But imagine if those 43 people each sent it to three of their friends; that would be another 129 people.

Now that really makes you think about the possible number of prospective customers she could have when the lights go green!

So, what could you make a 10 minute video about? Why not do it today!

Zoom, Zoom Two!

We have been having Zoom meetings for around nine months now and it looks like many more months of them are to come. Our current Leadership Team could well do a whole year without sitting with the chapter, all together, in our normal venue (a lovely golf club). I have to say that I think that is sad.

However, a lot has also been learnt for us as individuals. For example: many people have discovered that meetings can be shorter and at the same time, more productive. They have also discovered that you save a great deal of time by not having to go long distances to places. But, as one of my friends has discovered, it can also lead to not receiving as much work, as random meets and conversations are less likely to come up.

There is also the ‘on/off situation’. I expect you have noticed this in a meeting; someone is with you and then they aren’t. Their connection has failed, for some unknown reason. Then, of course, their voice might disappear or they sound like they are in outer-space.

Now, with more months to come, the technical problem I think could be looked at, if for nothing else, but to improve a person’s thinking (sanity).

Another of my friends has this very problem and they cannot stand it. Their meetings could well come to an end. You see the difficulty is that the issue could be one of many things or a combination of the whole lot. So, where do there start?

And, that’s where we as members of BNI can help. As a Utility Warehouse Partner, for example, I can help with broadband, supply a modern router, and check the wireless channel (and some other stuff). Of course hardware might need looking at, so an IT member is perfect for advice and any new kit.

One of my friends, with his children now learning from home, had a problem with getting everyone on the web at the same time. A Mesh system (click photo to see it) solved his problem. Then there is sound and vision; a good camera could be the answer here.

So, with what looks like many months of online meetings to come, if you are having problems, I would suggest passing a few referrals to members that can help solve your problem today. And, of course, chat to friends who are also having these problems. You might just be able to give them help.

Printinc

 ‘If you can think it…We can ink it’.

I’ve just been looking at the new website of Printinc: the printers in BNI Elmbridge run by Carolyn and her husband Ian.

It’s a lovely new design with a really good first page. It has everything there: telephone number, email address, what they can do for people (including their primary purpose – which is to serve their customers) and the opportunity to get a quote. You can also see recent work they have done and customer testimonials. There is everything you need as a new prospective customer and, without doubt, it will increase the number of people contacting Carolyn.

For Printinc it’s perfect, but it’s also great for Owen Carr the web designer, as he has put together a wonderful new site for Carolyn (and I’m sure other people were involved). However, it can go much further than that.

Now, for the moment, let’s just think about me. I’m looking at the first page right now, I love it, but what does that mean? Well, one I’m writing about it, but more importantly, I will be sending it on to people I know, to show them what Printinc can do for them. So, just imagine the result, if the 37 members in the BNI Elmbridge did the same. Carolyn’s referrals would increase even more.

However, it can go far further than this. I’ve looked at members' sites and discovered things I didn’t know about them; so the possibility of referrals to them increased.

So, I have a question to you (yes, you). Have you looked fully at the website of every member in your chapter? If not, then I recommend you do. The result? You will get the opportunity to give more referrals, but it goes further than that; imagine what might happen to the referrals you receive if every member in your chapter studied your website as well!

Why not start looking today?

90 Minutes!

 

I had a One-2-One with a member this week which was very interesting.

During BNI training it is suggested that we all put in our diary one hour for BNI every week with the focus solely on BNI activity. Sadly for them, many members don’t have an extra hour free, so lose out on what they could gain.

At the moment most of our meetings are via Zoom, which means that there are some disadvantages but also some advantages. In fact, in the future there may be some Zoom-only Chapters formed.

Anyway, back to the lady that I was having a One-2-One with. One comment she made during our conversation, was that one thing a Zoom meeting achieved, was saving her 90 minutes getting to and returning from the meeting. There were a number of things that she really missed from a usual meeting but, there was also one large thing that she gained. And that was 90 minutes.

Now I’m not talking of time for her to rest! What she had gained, was not one hour for BNI activity, but 90 minutes instead. This led her to spending more time looking for referrals for fellow members (in a difficult time), having more useful One-2-Ones, and spending time, and learning, on the BNI U. And, all of this has led to her having more success in BNI than ever. I think you will agree that it’s not only very valuable but also rather wonderful.

And it got me thinking about things which I feel are very interesting and could make a big difference for all of us. First, use your saved travel time on BNI activity. What a great way of having more time to work for your BNI success and your fellow members' success. Second, if you think you don’t have the time for 1 hour of BNI activity a week, this has proved that you should make it, because it will lead to more success for you. More business, which I’m guessing means more profit.

So, how are you using your saved travel time? Sleeping?

Over nine months!

Early in my BNI Membership I met a member, in another chapter, who was in the same category that I was in. The only difference was that he received ten times as much business than I did. I was more than happy with the amount I received but asked him how he achieved so much; just out of interest.

Like me he received referrals that weren’t really ideal (lots of them); wrong type of job, wrong sort of price, sadly a delivery he couldn’t make and more. So I asked him what he did to improve the situation.

His answer: a 60 Seconds where he advised all of his fellow members exactly the sort of work he didn’t want. The list was long; in fact so long (after all I ran the same type of business) that I didn’t know what was left. So I asked him. He told me and I have to say that I was amazed! What happened I asked? Well for over nine months he didn’t get a single referral. Not one!

My next question was so, what did you do?

His answer was: he attended every week, bought along visitors, went to workshops and gave over, on average, a referral every week. He also had regular 1-2-1s (a Green Member).

But what he worked on the hardest was educating the members, of his chapter, into the actual work he wanted. What it was, how it was made, the sort of business that used it, the person that would oversee the buying of it and how to talk about the work on his behalf. And, most importantly, the benefits of the person talked to, speaking to him about their next project.

It took over nine months but then he received an incredible referral that became a very good job. And, as they say, the rest is history.

So my thought is this. Do you receive exactly the sort of work, and the amount, that you are looking for? If your answer is ‘I would like more’, then I recommend that things could improve if you follow some, even if not all, of what my friend did. It certainly helped me.

A Beachball!

 In 2008, I met Andy Bounds for the first time, at the BNI Directors European Conference in Dublin. He was a main speaker and I loved what he told us. I also got a copy of his new book (at the time), The Jelly Effect.

The Jelly Effect is a brilliant book all about communication skills. Your business could improve a great deal if you get this right and Andy will help you do so.

Here’s an illustration Andy gives; it’s a great way for improving your sales. And, it’s about a beachball.

As I expect you know, a beachball has six coloured segments. They might be red, white, blue, yellow, green and orange. If you and a friend hold the ball between yourselves, the ball might look red, white and blue to you. However, from your friend’s side, they would think it was green, yellow and orange.

The same beachball looks completely different from different perspectives. The great thing to do is add the beachball view to your own business.

You look at your business – the beachball – from a certain point of view. You think of lots of selling points and you focus on these.

A possible prospective customer hears what you say, they’re looking at your company – the same beachball – but, maybe from a different point of view. What they want to hear, and see, is evidence that you can provide the ‘Afters’ that they are looking for.

Are you selling what they want? Will they receive what they want? Because at this moment that’s all that really matters. If they are not sure, then they have a reason to look elsewhere.

Here is a suggested example for you. ‘A building you are proud of, that meets your needs.’ This would lead to better and more results than, ‘I am an architect with three qualified staff.’

So, have a look at your communication. What do you open with? Is it who you are and what you do, or, is it what you give your customers and what they want?

The key, for real success, is to start with the end result first (The Afters). So, what are your customers looking for?

Four Referrals…

 I was asked by a new member recently how many referrals they should hope to receive in the coming year.

The first thing I said was ‘…have you time for a coffee?’ And, they replied, ‘Of course, but why?’

Well, this is part of what we talked about.

How many referrals would they need to get? But, as important, even more important, was how many referrals they were going to give? Givers Gain, BNI’s core value, is giving to others, before expecting anything from others. Giving first and getting second.

But, let’s get back to what they wanted to know. How many referrals would be a good return? The answer is pretty simple to work out but many members have never done the maths.

The first thing to do is to work out how much business you would like? This should be based on your money invested: BNI membership, venue costs, transport costs, etc. and, of course, time. As an example, let’s say £15,000.

Next we need the average value of your orders. If you don’t know that, just divide your turnover (no VAT) in a year by the number of invoices sent. Again, for example, let’s say £68,000 divided by 120 invoices; answer £568.00.

Okay, now divide the £15,000 by £568.00; answer 26. So, you need 26 jobs to make your £15,000. But, that’s not referrals; because now, you need your conversion rate. How many estimates do you give to receive a job? Let’s say it’s three. Therefore, 26 times three equals 78; which means you need 78 referrals per year to reach your £15,000. That’s 6.5 referrals each month.

The new member and I worked this out for him and, oddly, the number we worked out for him was the same number I have. One referral needed each week to reach our goals.

So, do you know the number of, qualified, referrals you need? If not, why not work it out? I promise you it could be very worthwhile.