A Beachball!

 In 2008, I met Andy Bounds for the first time, at the BNI Directors European Conference in Dublin. He was a main speaker and I loved what he told us. I also got a copy of his new book (at the time), The Jelly Effect.

The Jelly Effect is a brilliant book all about communication skills. Your business could improve a great deal if you get this right and Andy will help you do so.

Here’s an illustration Andy gives; it’s a great way for improving your sales. And, it’s about a beachball.

As I expect you know, a beachball has six coloured segments. They might be red, white, blue, yellow, green and orange. If you and a friend hold the ball between yourselves, the ball might look red, white and blue to you. However, from your friend’s side, they would think it was green, yellow and orange.

The same beachball looks completely different from different perspectives. The great thing to do is add the beachball view to your own business.

You look at your business – the beachball – from a certain point of view. You think of lots of selling points and you focus on these.

A possible prospective customer hears what you say, they’re looking at your company – the same beachball – but, maybe from a different point of view. What they want to hear, and see, is evidence that you can provide the ‘Afters’ that they are looking for.

Are you selling what they want? Will they receive what they want? Because at this moment that’s all that really matters. If they are not sure, then they have a reason to look elsewhere.

Here is a suggested example for you. ‘A building you are proud of, that meets your needs.’ This would lead to better and more results than, ‘I am an architect with three qualified staff.’

So, have a look at your communication. What do you open with? Is it who you are and what you do, or, is it what you give your customers and what they want?

The key, for real success, is to start with the end result first (The Afters). So, what are your customers looking for?

Phil Berg!

 I’ve known Mr Berg for many years; in fact I worked in his team as a BNI Director, when I was part of the director’s team working from Head Office, in Rickmansworth. I had some wonderful years and miss many of the things we did (even losing to Charlie Lawson at Scalextric!). In case you are wondering why I left Head Office, my family and I moved to Surrey.

Anyway, why am I talking about Phil Berg? Well, it’s because if you haven’t met him I really suggest you do your best to do so, because he will help make BNI work for you. Might mean some hard work, the right work, but your likelihood of success will really improve, leading to more referrals and therefore better business.

I know what you have thought. How am I going to meet Mr Phil Berg? That’s possible, although he does visit most countries, but what you can certainly do is watch (and listen) to him on our BNI University. And I guess that is why I writing this, because I watched him yesterday.

I watched a One-2-One Skills Workshop, presented by him and Brian Gates, on the 2^nd June this year. It’s about how to have very useful One-2-Ones: when, where and what to cover and how to help the person you are working with (having the One-2-One with). But, one of the parts I like best is that he, and Brian, talk about how things have worked for them. Not to make them look good but to give you an idea of the sort of things that you can cover and that will certainly help you.

So, I highly recommend that you go and watch Mr Berg; I promise that you will learn a great deal.

Just enjoy.

Sharpen your Axe

I was taking a tree root out of my garden recently; you can certainly wear yourself out swinging an axe. And what I discovered is that the job is so much easier and more effectively done if you use a sharp axe. Strangely, I would never think to prepare food in my kitchen without first sharpening my kitchen knives.

So what’s my tree root cutting skills (or lack of), and my cooking skills, got to do with you and your BNI chapter? Well, as it turns out, a fair amount. You see, I purchased my axe some years ago and have been using it, off and on, ever since. I swing it at mostly tree roots, now working up a good healthy sweat, as I’m having to use more and more effort, all because my axe was blunt.

And, I’ve noticed that, this is a lot like many BNI members. They attended the Member Success workshop as a new member and then maybe another skills workshop or two and that is it, they never go again. Done that!

But, like my axe, our business skills and our networking skills get ‘blunt’. We forget some of the things we know; while others we just stop doing and we don’t actually even know why.

So if you haven’t attended a workshop recently, say in the past three months, certainly if not in the past six months, I highly recommend that you attended a workshop soon. Doesn’t matter how many times you have completed the workshop before, just go along and sharpen your skills.

Because if you hone your skills, your results will improve, seemingly, without any extra effort.

No Questions!

The other day I was asked by a member if I could give them an outline as to how they should plan their upcoming 10 Minutes.

One of the things I suggested was to allow one minute (included within the ten) for questions. In the end, whilst going with most of my outline, the member decided to allow two minutes for any questions.

I sent him a text message shortly after his meeting to see how he had got on. His reply was that he thought it had gone well but he was a little disappointed as he hadn't got a single question. And it had left him wondering if in fact his presentation had been poor. He sounded pretty down.

Now, as with most things in life, there are two sides to every story. In this case, his 10 Minutes may have answered every question that might have been asked: everything being clearly explained, with no loose ends. On the other hand, maybe his presentation had lacked any real interest, so no one was that involved. Knowing the person concerned I doubt that the latter was the reason.

However, there is a third possibility. This member's business is very technical and the content may have been above the understanding of many of the members in the room. If this was the case, the lack of questions, could have been down to people not wanting to seem daft by asking a dumb question.

Now this is where the Leadership Team comes in. One of the team should always have a question ready for the 10 Minutes Speaker and there are, at least, two good reasons for this.

First, it means that no member, having done their 10 Minutes, leaves the meeting feeling flat and worried that they did a bad job, and second, one question usually leads to a lot more. It just takes that first hand to go up to get the ball rolling; it gives others the confidence, the permission, to ask their question.

So when the 10 Minutes Speaker is presenting, think of a great question to ask. And consider this: there are no stupid questions, other than the one you never ask. The best thing is that your question could mean the difference between a member feeling great or not. And maybe it might even lead to extra referrals for the member. How? Because your question leads to a point of confusion, to all, being made clear, or expands on a point already made that leads to other opportunities.

There really is no downside to asking a question when the Chapter Director says, "Any questions?" So, make sure your hand is the first to go up at your next chapter meeting.

BNI Game a waste of time!

I visited a chapter recently in London who were taking part in the BNI Game and one of the members complained to me that it was a complete waste of time, as it encouraged members to just make things up.

The BNI Game, as I explained to the member, can be an outstanding building block for a chapter. But it does depend on the ground rules set out by the Leadership Team and a strong, but fair, game co-ordinator. In addition, strong members will not take ‘advantage’ of the game to score points.

So, what can the organiser of the game do to ensure that every member plays to the spirit of what is being done for their benefit?

Well, with regard to visitors, this is an easy one to answer, and just a few basic guidelines are needed. First, if someone has come as a visitor within the previous six months they can’t come again as a visitor during the game, unless it’s with an application form. A visitor won’t count if it’s the same person a member ‘wheels out’ every time there is a membership drive.  An eligible visitor is only anyone that could apply to join the chapter.

Then there are referrals - always a difficult one! Well, again this is easy to deal with. It’s why there is a Referral Reality Check. If there is a doubt over the validity of a referral it can ‘randomly’ be picked during the referral part of the meeting.

Testimonials, workshops and 1-2-1s are all often part of a BNI Game and if more of these are done, even if a few are not as good as they could be, it can only be good for the chapter. As are the wearing of a badge, BNI Pin and getting to the chapter early.

The only item that is difficult to ‘police’ is the Thank You for the Business, but even here an astute Membership Co-ordinator can usually spot the odd anomaly.

Now I’m not naive enough to think that a little ‘embellishment’ of the truth doesn’t take place. But given the amount of extra business the BNI Game produces for the members of a chapter, I suppose the odd duff contribution is a price worth paying.

And in any case, certainly where I was concerned, if I knew that another member was bending the rules it damaged their credibility, and long term that member lost out.

The BNI Game is a brilliant incentive for any chapter. Just make sure that it’s not you who is taking ‘advantage’ of the spirit of the game.

Is your new team pulling together?

March is always an exciting month, as it’s when all of the new Leadership Teams are trained. And more often than not you can tell whether a chapter will be successful during their term of office, or not, just by how many of the new team attend the training.

The full attendance by a team (of a chapter) at the training pretty much always guarantees a successful future for that chapter. And knowing this it always amazes me the number of reasons that members give for not taking part.  From the just can’t be bothered, to ‘I’m too busy’, and of course the ‘I did it last time’.

I’m not going to comment on the ‘can’t be bothered’ attitude as I don’t think I need to. But what about ‘I’m too busy’? Well my question here is very simple. If the person is too busy – will they have the time needed to devote to the chapter? If not, in truth, they won’t really be able to help the chapter fully. Something else, more important, will often come up.

Then we have the ‘done it before’ argument. The reasoning is that they have been trained before so know what to do. Not only is this very arrogant but also completely misses the point.

Several years ago I had a member who was adamant that they didn’t need to be trained (again!). So in the end I made him an offer (he was to be a Visitor Host). My offer was that if he ran a perfect session at his next meeting he didn’t have to attend the training. On the spot he elected to attend the training. But the bigger thing is that these people forget that they are part of a team.

Can you imagine Sir Steve Redgrave saying to the other three members of the boat that he would just turn up at the Olympics because he had been before? Of course not. And I know that he worked just as hard, if not harder, than the other crew members. Another thing, he used his experience of having done it before, to the benefit of the newer crew members. So, if you have been trained before, that is exactly what you should be doing.

Thinking about rowing is in fact the perfect example of team work. Just think about an ‘Eight’ – Oxford and Cambridge Boat Race. Just imagine what a disaster it would be if all the rowers pulled at a different rate, didn’t train, or in fact if one of the crew didn’t turn up. They certainly wouldn’t win much.

There is a great book ‘Will It Make The Boat Go Faster’ by Ben Hunt-Davis. He was part of the eight that won gold at the 2000 Olympic Games, and I really recommend you get a copy. The premise of everything they did was ‘will it make the boat go faster?’ If the answer was ‘yes’ they did it, if the answer was ‘no’ they didn’t.

So a question for you if you might be thinking of missing Leadership Team Training. ‘Will It Make The Boat (your chapter) Go Faster?’ I hope that you will agree that the answer is a big ‘No’ and go!