I made my first visit to BNI Surbiton recently and was
made to feel very welcome. I saw a great meeting with a lot of business being
passed but what really impressed me, because it stood out as being special, was
the way members presented their testimonials.
A verbal testimonial is always better than a ‘nothing
today’ during the Contribution Round. However, a nicely printed letter is by
far the best way to give a testimonial. Always remember to give two copies: one
for the member and one for the chapter's Testimonial Binder. Often the
testimonial will also be added to the chapter’s website and, of course, the
member’s website. It might also be used in advertising and - even better -
framed and displayed at the member’s place of business.
All of these things are extremely useful, not just for
the member receiving the testimonial, but also for the person giving it.
But at BNI Surbiton they take the giving of a testimonial
a stage further. They present one copy of the printed testimonial already
framed. Not only does this look great when it is presented but the person
receiving it is able to display the testimonial immediately; no having to go
and buy a frame (or not getting round to it).
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| Dave Goodman - Utility warehouse |
Often as these things happen, a few days later I visited
Amanda Lord, of Ad Alta Sports Therapy, for some physio, and on display was a
framed testimonial given to her by Dave Goodman of the Utility Warehouse. The
testimonial reassured me that I was in good hands and, of course, I noted Mr
Goodman’s name and business.
