Are you in the Frame?

I made my first visit to BNI Surbiton recently and was made to feel very welcome. I saw a great meeting with a lot of business being passed but what really impressed me, because it stood out as being special, was the way members presented their testimonials.

A verbal testimonial is always better than a ‘nothing today’ during the Contribution Round. However, a nicely printed letter is by far the best way to give a testimonial. Always remember to give two copies: one for the member and one for the chapter's Testimonial Binder. Often the testimonial will also be added to the chapter’s website and, of course, the member’s website. It might also be used in advertising and - even better - framed and displayed at the member’s place of business.

All of these things are extremely useful, not just for the member receiving the testimonial, but also for the person giving it.

But at BNI Surbiton they take the giving of a testimonial a stage further. They present one copy of the printed testimonial already framed. Not only does this look great when it is presented but the person receiving it is able to display the testimonial immediately; no having to go and buy a frame (or not getting round to it).

Dave Goodman - Utility warehouse

Often as these things happen, a few days later I visited Amanda Lord, of Ad Alta Sports Therapy, for some physio, and on display was a framed testimonial given to her by Dave Goodman of the Utility Warehouse. The testimonial reassured me that I was in good hands and, of course, I noted Mr Goodman’s name and business.

Although this might seem like a small thing and certainly a little effort is required but, if you are looking for ways to improve your business, then I think it’s well worth the investment in time and money.

Fun Free Tombola

I attended a meeting last week where a member organised a Fun Free Tombola. Laid out on a table were all of the prizes, nicely wrapped, with a ticket number taped on top. There were enough prizes for every member, plus five extras.

Then as each member (and visitor) signed in, they drew a ticket from a hat, and claimed their prize. Now, as I say it was a fun tombola, so half the prizes were a Mars Bar, while the other half were more valuable. There were things like: high-lighter pens, Thank You cards, CDs, books, a dinner for two and vouchers for the member’s services.

It really was good fun and as usual got me thinking.

How about this for an idea?

A Free Tombola for (eligible) visitor bringing. You could run the tombola in exactly the same way, and depending on your chapter’s funds, you could run it for just a month, or two months, or even three months.

Let’s assume your chapter has the funds to run the tombola for a month. From your Palms Report find out what your average monthly visitors are. Then add, say, 20% to the number and that’s how many prizes you will need. Now you need to buy the prizes and/or get them donated. Remember half will be just Mars Bars (or similar) and you need a few really good prizes.

Wrap and number them all and put the counterpart number into a hat. Now you are ready to play!

Each week anyone who brings a visitor picks a tombola ticket and collects their prizes from the prize table. And of course they get a ticket for each visitor they bring.

Of course the better your ‘Star’ prize is the more incentive there will be for members to bring visitors. An iPad maybe? With this in mind a shorter time with better prizes may work best.

I think this could be great fun (who doesn’t like a draw?) and help grow your chapter.

If you do try this please let me know how you get on.

NOTE: If you do run a tombola please email me first for one last piece of advice.

BNI Game a waste of time!

I visited a chapter recently in London who were taking part in the BNI Game and one of the members complained to me that it was a complete waste of time, as it encouraged members to just make things up.

The BNI Game, as I explained to the member, can be an outstanding building block for a chapter. But it does depend on the ground rules set out by the Leadership Team and a strong, but fair, game co-ordinator. In addition, strong members will not take ‘advantage’ of the game to score points.

So, what can the organiser of the game do to ensure that every member plays to the spirit of what is being done for their benefit?

Well, with regard to visitors, this is an easy one to answer, and just a few basic guidelines are needed. First, if someone has come as a visitor within the previous six months they can’t come again as a visitor during the game, unless it’s with an application form. A visitor won’t count if it’s the same person a member ‘wheels out’ every time there is a membership drive.  An eligible visitor is only anyone that could apply to join the chapter.

Then there are referrals - always a difficult one! Well, again this is easy to deal with. It’s why there is a Referral Reality Check. If there is a doubt over the validity of a referral it can ‘randomly’ be picked during the referral part of the meeting.

Testimonials, workshops and 1-2-1s are all often part of a BNI Game and if more of these are done, even if a few are not as good as they could be, it can only be good for the chapter. As are the wearing of a badge, BNI Pin and getting to the chapter early.

The only item that is difficult to ‘police’ is the Thank You for the Business, but even here an astute Membership Co-ordinator can usually spot the odd anomaly.

Now I’m not naive enough to think that a little ‘embellishment’ of the truth doesn’t take place. But given the amount of extra business the BNI Game produces for the members of a chapter, I suppose the odd duff contribution is a price worth paying.

And in any case, certainly where I was concerned, if I knew that another member was bending the rules it damaged their credibility, and long term that member lost out.

The BNI Game is a brilliant incentive for any chapter. Just make sure that it’s not you who is taking ‘advantage’ of the spirit of the game.