Are you in the Frame?

I made my first visit to BNI Surbiton recently and was made to feel very welcome. I saw a great meeting with a lot of business being passed but what really impressed me, because it stood out as being special, was the way members presented their testimonials.

A verbal testimonial is always better than a ‘nothing today’ during the Contribution Round. However, a nicely printed letter is by far the best way to give a testimonial. Always remember to give two copies: one for the member and one for the chapter's Testimonial Binder. Often the testimonial will also be added to the chapter’s website and, of course, the member’s website. It might also be used in advertising and - even better - framed and displayed at the member’s place of business.

All of these things are extremely useful, not just for the member receiving the testimonial, but also for the person giving it.

But at BNI Surbiton they take the giving of a testimonial a stage further. They present one copy of the printed testimonial already framed. Not only does this look great when it is presented but the person receiving it is able to display the testimonial immediately; no having to go and buy a frame (or not getting round to it).

Dave Goodman - Utility warehouse

Often as these things happen, a few days later I visited Amanda Lord, of Ad Alta Sports Therapy, for some physio, and on display was a framed testimonial given to her by Dave Goodman of the Utility Warehouse. The testimonial reassured me that I was in good hands and, of course, I noted Mr Goodman’s name and business.

Although this might seem like a small thing and certainly a little effort is required but, if you are looking for ways to improve your business, then I think it’s well worth the investment in time and money.