7/7/10
Most successful companies have a memory hook, although we may think of them more as their slogans: Nike – Just Do It; KFC – Finger Lickin’ Good; Tesco – Every Little Helps.
Then, of course, there are our fellow BNI members and here we have some great examples of memory hooks (strap lines): Simply Spreadsheets – We take the Hell out of Excel!; Imperial Printers – We will print you any colour you like, but it will always be green; and IFA Richard Bailey – Don’t be a Thicky, refer them to Dicky.
At a recent BNI workshop, Tom Fleming, BNI Executive Director of West Central Florida, suggested that BNI Chapters should also have a memory hook, one that the Chapter Director (President) could use each week, during the meeting and as an email signature, etc. And, I have to say, I think it is a brilliant idea.
Every week the members and visitors alike would hear the goal of the group, its belief, the chapters’ message. What a great way to let everyone know the future vision of the chapter. I’ve even come up with a few ideas: Green and Going for Forty; Turning contact into contracts (Niri Patel); BNI Business Class – we make our members more money (just an idea team!).
So, what do you think? Would a memory hook for your chapter help your vision? Maybe, it would even give your chapter a vision, a goal. And, who would choose your chapters’ memory hook?
It would be great to hear your views and, in time, any result should you decide to use one.
3 comments:
We had a chapter here in Minnesota that used "A million dollar chapter" when they were anything but that. Within 6 months they were! Now they are over 60 members, and routinely pass over $1M in business. It works.
Loved this idea. Tom told us about a chapter using "fifty by the fourth of February" and they are now a chapter of 54 members!
Iain Whyte and the team in Scotland South East, have applied this to the Region - and all the Directors tell chapters our goal as part of their 60 seconds "creating £32million of business for members and their families" Certainly sets the tone!
that's a great idea! would really make visitors listen too.
Post a Comment