5/11/10
At the end of the day, we are all in BNI for more business and we all know that large chapters produce more referrals and, in turn, more business. However, it’s not that easy, is it?!
For some reason, many members see growing their chapters as something you have to do for the good of BNI. We have to bring lots of visitors – every week! Now, large chapters are good for BNI, that’s how BNI make their money, but they’re even better for us as members. You just need to do the maths. Forty members times the membership fee, against one fortieth of the business passed in a forty strong chapter. There is just no comparison!
Plus, how about this fact to make the inviting of visitors even more worth while - every single week!
Most visitors don’t join our chapters. At best it is one out of every four visitors. But, in the last six months, in my chapter, visitors were thanked for 29% of the business passed! That is business from people who aren’t members of BNI. Now, if that’s not a good reason to have visitors at your meeting every week, I really don’t know what is!
Forget the fact that the meetings are better, we have more fun, there’s more energy in the room, that they may become members, great friends even. Just think about that 29%.
Do you know how much visitors bring to your chapter?
No comments:
Post a Comment